Digital Content Producer - GEO & AI DiscoveryReference: *****RACV485 Bourke Street Melbourne23 Oct ****Melbourne, Victoria | RACV Head OfficeFixed Term Opportunity | Hybrid WorkingA Competitive Salary | Discounts on Selected RACV ProductsAbout the OpportunityJoin RACV's Content Channels team in a forward-looking digital content role focused on how audiences discover information through search engines, AI assistants, large language models and emerging discovery platforms.As Digital Content Producer – GEO & AI Discovery, you'll create and optimise authoritative, useful content that strengthens RACV's visibility across platforms including Google AI Mode, ChatGPT, Gemini, Claude and Perplexity.
You'll combine editorial expertise with SEO, Generative Engine Optimisation (GEO), AI-assisted content production and audience insights to drive organic growth, engagement and commercial outcomes.What you'll doPlan, write, edit and publish high-quality digital content across RACV priority categories for AI discovery platforms.Optimise content for SEO, GEO and AI-powered discovery.Use AI tools for ideation, research, briefing, drafting and optimisation.Identify emerging search behaviours, audience questions and content opportunities.Monitor content performance and use analytics and search insights to continually improve results.Manage and publish content through Adobe Experience Manager (AEM).
Partner with Content, Marketing, Product and other teams to improve discoverability and audience growth.What You'll Bring5+ years' experience in editorial writing, content production and strategy execution,



ideally within a corporate environment.Strong writing, editing and end-to-end digital content production capability.Excellent understanding of GEO/LLM optimisation, AI discovery platforms and SEO best practice.CMS expertise, with Adobe Experience Manager preferred.Understanding of content measurement and analytics.A degree in Journalism or Communications, or equivalent practical experience.Robust stakeholder management, communication and attention to detail.Provide confidence and expertise utilising leading AI tools and LLM environmentsWhy RACV?
Work for a purpose-led organisation that puts members and people firstGenerous discounts across RACV products and ServicesHybrid working and a vibrant CBD officeA genuine commitment to your career development, wellbeing and work-life balanceA values-driven culture (IACT) where you can truly be at your bestThe RACV differenceCurious about where this role could take you?
Explore endless opportunities a diverse business can provide and growyour career in more ways than one.Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success.
We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business.
If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
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📌 Digital Content Producer - Geo & Ai Discovery (Melbourne)
🏢 RACV
📍 Melbourne