Senior Marketing Data Analyst (Sydney)

Senior Marketing Data Analyst (Sydney)

26 Oct
|
G Squared
|
Sydney

26 Oct

G Squared

Sydney

G Squared is growing so we're on the hunt for a talented Senior Marketing Data Analyst with an appetite for AI to join our team!
Oversee dashboarding and reportingStrong experience with tracking and analytics (GA4, GTM)Team managementWhat we are looking forWe are looking for a talented marketing data analyst with digital agency experience and deep knowledge of GA4, GTM, Google Ads, Meta and other digital platforms.
You will be responsible for overseeing our reporting and dashboards (currently PowerBI), and pioneering AI in the data team.
The business is heavily invested in AI and we're looking for someone who can align our dashboarding and reporting with that vision.In addition, you will have deep knoweldge of digital marketing tracking, and work with clients on tracking, accuracy of reporting, and data integrity across paid media, SEO, and our CRO services.Full responsibilities include:Team Management & DeliveryOversee day-to-day workload of data analysts, ensuring timely delivery of dashboards and reportingReview and QA dashboards (Power BI) to ensure accuracy, consistency, and usabilityProvide guidance, training, and support to junior analystsPrioritise incoming data requests across multiple clients and stakeholdersBuild and maintain client dashboards in Power BI and in Client Web portalEnsure dashboards align with business objectives and marketing KPIsTroubleshoot data discrepancies and reporting issuesStandardise templates and improve reporting efficiency across clientsData Infrastructure (BigQuery / Data Warehouse)Maintain and optimise data pipelines and data models within BigQueryWork with engineers/external partners where required to resolve data issuesEnsure data accuracy, integrity, and proper documentationSupport integration of current data sources into the warehouseTracking & Analytics (GA4 & GTM)Implement, audit, and troubleshoot GA4 tracking setupsManage GTM containers including tags, triggers, and variablesConduct regular tracking audits to ensure data reliabilityCollaborate with Paid, SEO,



and Web teams to ensure tracking supports campaign measurementStakeholder ManagementTranslate business and marketing requirements into data solutionsCommunicate insights and issues clearly to non-technical stakeholdersSupport client-facing teams with data explanations where neededSkills & Experience3–5 years experience in a data/analytics role (agency experience preferred)Strong hands-on experience with Power BISolid working knowledge of BigQuery (or similar cloud data warehouse)Experience with GA4 and Google Tag Manager (setup, audits, debugging)Strong SQL skills and understanding of data modelling principlesAbility to QA and troubleshoot data issues independentlyComfortable managing or mentoring junior team membersAbout G SquaredG Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.We're a motivated team of like-minded individuals who love what we do, and have fun doing it.We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.Our consultancy has 3 main service pillars - Paid media, SEO and CRO.
Our teams work collectively on our accounts, and ensure our strategies are always integrated.
This allows us to take a more wholistic view of digital, and focus on channels working cohesively together, and not against each other.Purpose-built office building with break-out zones and collaboration stationsComprehensive, frequent training through our partnership with Sydney University.Paid parental leaveHoliday bonusRegular team eventsAwardsWinner at APAC Search Awards - Best SEO CampaignFinalist for Specialist Agency of the Year at the Mumbrella Awards ****Finalist for Marketing Agency of the Year at AMI Awards ****Finalist for Independent and Digital Agency of the Year at the AdNews Awards ***** x finalist at APAC Search Awards & 8 x finalist at SEMRush Search AwardsG Squared is committed to being a diverse and inclusive workspace.
We encourage people of all backgrounds to apply.
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📌 Senior Marketing Data Analyst (Sydney)
🏢 G Squared
📍 Sydney

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