In the future, people will ask who made the cleaning industry cool.
We'd like the answer to be you.Some marketers want a famous brand.
You want to build one.We're creating the biggest coaching company in a $424 billion global industry.
Ground floor.
Five countries.
Your fingerprints all over it.Lisa Macqueen grew Cleancorp from $700K to a multi-eight-figure national business.
Now she teaches cleaning business owners in the US, Canada, the UK, Australia and New Zealand how she did it.
Live workshops.
Our UNLOCKED group program.
A podcast.
A LinkedIn audience that shows up every single day.We need someone to take all of that and make it bigger, stronger & faster.This is a role for an ideas person who actually ships.
Someone who looks at a workshop and sees five ways to sell it out.
Who builds a lead magnet on Monday and has it live by Friday.
Who gets a little too excited about a good hook.If you've ever had a great idea knocked back because "that's not how we do things", you'll love it here.
Our rule is simple: try it, measure it, keep what works, and have fun while we do it.Why this role?
You'll work side by side with a CEO who is also the brand, plus our Digital Marketing Specialist.
Your ideas go live this week, not next quarter.You'll also be working alongside our video production team, & podcast producer.Two brands, real budgets and the resources to try new things every day.The cleaning industry is famously "boring".
That makes it wide open for anyone who can make it compelling.About the roleYou'll run the marketing engine day to day across two brands: Cleancorp Coaching, which helps cleaning business owners grow their businesses, and Cleancorp, a multi-award-winning, national commercial cleaning company.
In this role, you'll be a hands‐on marketer who can run ads,



write copy and build with AI, ideally with experience marketing a coaching business.Key responsibilitiesBuild and optimise Google Ads and Meta Ads campaigns, set up conversion tracking, report on what's working and move budget accordinglyConduct keyword research, on-page SEO, metadata and internal linkingCreate SEO and LLMO‐optimised blogs, develop a Google Review strategy, and build authority in ChatGPT, Claude and other AI toolsMarket monthly workshops, create lead magnets that grow the email list, and keep the automated blog review running for Cleancorp CoachingBuild AI workflows and Claude Code projects that take repetitive work off the marketing team's plateCreate carousels, Canva assets, podcast graphics and AI‐generated imagesSchedule posts and captions, and build monthly reporting dashboards in HubSpot and SalesforceAbout youCoaching marketing experience (strongly preferred): you've marketed a coaching, education or membership business and know how workshops, funnels and programs sellHands‐on Google Ads and Meta Ads experience of 3+ years running campaigns and spend yourself, including setting up conversion trackingAbility to write copy that converts for ads, emails, landing pages and LinkedIn posts, including writing convincingly in someone else's voiceReal AI fluency: you use Claude, including Claude Code, or similar tools to build workflows,



not just to draft textMarketing automation experience building email workflows in HubSpot or a similar platformWebsite confidence: comfortable in WordPress and Elementor, with solid SEO fundamentalsSelf‐direction: you can juggle two brands, set your own priorities and finish what you startWhy this role existsWe have more good ideas than hours.
Customer videos, award entries, lead magnets, podcast production, AI search experiments: they keep getting pushed back.
You'll run the marketing engine day to day, and you'll be the reason those projects finally get done.About usCleancorp is a national commercial cleaning company of 900 people across Australia and New Zealand.
We're a Certified B Corp, and we were named one of the AFR Best Places to Work in **** and ****.We're a marketing company to our core.
We just happen to sell cleaning and coaching.
Our marketing is about one thing: helping our ideal clients choose us.What we offerAFR Best Places to Work, two years runningDirect access to the CEO.
Work closely with Lisa and the rest of our marketing team to watch your ideas ship fast.Lots of resources - working with our video production team and podcast producer.Two brands, real budgets and permission to experiment with AIGreat office on Sydney's Northern Beaches.
Work with a great team where culture, music, and all the snacks (the important stuff) are on point, and the team are amazing.Career growth: professional development and progression are a priority hereCompetitive salary packageBirthday leave: your birthday is a day offTeam lunches and social events, because work should be enjoyable tooNeed proof?
Check us out:Instagram: cleancorpau/Can't watch the video in SEEK?
Watch it here: mpsz3s47
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📌 Digital Marketing Manager (Sydney)
🏢 Cleancorp
📍 Sydney