This role combines strategic marketing management with commercial data analysis. You will utilise business information systems to collect, organise and interpret industry commercial data, supporting the company's market positioning, business planning and growth strategies. You will oversee all marketing planning, industry promotion and stakeholder relationship management, working closely with internal leadership and operational teams to drive sustainable business development. Occasional flexible hours are required for industry events and business engagements.
Key responsibilities
Develop and execute long‐term marketing & commercial development plans to expand dealer footprint and grow market share within Australian tyre wholesale market
Conduct field‐based door‐to‐door market surveys, competitor price‐positioning analysis and territory assessment to capture local tyre‐industry market intelligence
Leverage business information systems and analytics tools to consolidate market data, analyse industry trends and deliver commercial insights for leadership decision‐making
Review existing marketing and commercial activities, identify performance gaps and deliver practical improvement solutions within approved marketing budgets
Manage corporate brand standards; develop product catalogues, dealer‐focussed marketing collateral and industry‐ready business documentation for tyre trade stakeholders
Plan, coordinate and participate in industry trade shows, dealer promotions and marketing activations, which may require attendance on evenings and weekends




Monitor Australian tyre market dynamics; prepare regular analytical reports and strategic updates for senior management covering territory performance, competitor movements and dealer‐market opportunities
Establish and maintain long‐term working relationships with local dealers, fleet operators, domestic and overseas suppliers and key industry stakeholders, utilising bilingual English‐Mandarin communication as required
Co‐ordinate cross‐team workflows between sales, operations and external suppliers to deliver marketing and commercial initiatives on time and within budget
Provide marketing input to support dealer P&L; optimisation, profitability initiatives and overall network‐growth objectives
About you
Proven practical Australian tyre / automotive wholesale sales or market experience, with working knowledge of local dealer and fleet network landscape
Fluent written and verbal capability in both English and Mandarin, to communicate with local trade contacts and overseas supply‐chain partners
Hands‐on experience conducting field‐based market surveys, competitor analysis and territory‐level market‐intelligence work within tyre or automotive wholesale sectors




Practical experience utilising business information systems and data‐analytics platforms (i.e. SAP S/4HANA) to inform market strategy and commercial planning
Demonstrated ability to interpret commercial datasets, identify market opportunities and convert insights into practical marketing and dealer‐support actions
Strong stakeholder negotiation and relationship‐building skills, engaging with independent business owners through to major fleet and wholesale accounts
Highly organised strategic thinker; proven track‐record managing multiple concurrent projects, competing priorities and budget‐controlled deliverables
Sound commercial judgement and independent problem‐solving for marketing‐related business decisions
Willingness to work flexible hours, including occasional evenings and weekends for trade promotions, expos and dealer marketing events
Relevant tertiary qualification in Marketing, Data Analysis or Commerce is highly desirable
About us
Tyre Republic Pty Ltd is a well‐established tyre wholesale and industrial supply business based in Melbourne, supporting ongoing market development and industry partnership growth across Australia.
Competitive $100,000 annual base salary
Performance‐based annual bonus scheme
Full superannuation entitlements
Stable permanent full‐time position in a continuously expanding business
Full ownership of company marketing strategy and commercial market analysis functions
Clear career development and growth opportunities
Supportive and professional working business workplace
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📌 Marketing Manager (Melbourne)
🏢 Tyre Republic
📍 Melbourne