Reporting to the National Retail Manager, the Regional Manager of RB Sellars leads the sales, people, customer and operational performance of a 10-store portfolio. This role directly leads 10 Store Managers, drives consistent execution of national retail standards and implements practical actions that improve store performance.

ABOUT US

RB Sellars is a proudly Australian-owned, Geelong-based brand inspired by our community, the land and the lifestyle of regional and rural Australia. As the country’s most authentic rural outfitter, we offer quality apparel, outerwear, footwear and lifestyle products for men, women and children across national retail, wholesale, B2B and ecommerce channels.

We’re driven by our values of Community, Courage, Quality, Responsibility and Innovation. You’ll join a collaborative, down-to-earth business where relationships matter, ideas are encouraged and you can genuinely make an impact.

Note: Please submit a cover letter outlining why you're excited about this opportunity to work at RB Sellars and within the retail and/or agricultural industry to be considered for this role.

ABOUT THE ROLE

We’re seeking an experienced Regional Manager to lead 10 distributed stores across regional VIC, SA and Tasmania*. This is a hands-on, commercially focused leadership role for someone who can build Store Manager capability, lift sales and KPI performance, maintain strong operational standards and create a consistent customer experience across the region.

You’ll spend meaningful time in existing stores and lead new store openings, lead field day execution and support local area marketing within the region. You’ll need an ability and willingness to travel regularly across the allocated region, work flexibly and support peak trade periods, field days and new store openings.

*Store locations: Richmond, Launceston, Ballarat, Bendigo, Waurn Ponds, Geelong, Bairnsdale, Mansfield, Naracoorte, Warrnambool

Key responsibilities include:

Performance

- Own regional sales performance against budget, forecast and last year, driving conversion, average transaction value, items per sale, customer acquisition and agreed KPIs.





- Maintain a structured store-visit rhythm, coaching in store and ensuring consistency in operational, visual merchandising, customer experience, stock, safety and compliance standards.

- Review weekly performance, identify store-specific priorities and establish recovery plans, where performance is below expectation.

- Provide clear commercial insight on customer, product, competitor, stock, promotional and operational opportunities to support national retail decisions.

People

- Lead, coach and develop 10 Store Managers through structured one-to-ones, performance reviews, clear expectations and timely follow-up.

- Oversee regional rostering, payroll accuracy, wage performance, leave and labour productivity, coaching Store Managers to operate within plan.

- Partner with People & Culture and the National Retail Manager on recruitment, onboarding, training, succession, performance and employee relations matters.

Communications & Growth

- Collaborate with the local Store Managers to lead regional field days and local area marketing activities

- Support retail conferences, including practical content, presentations and follow-through on agreed actions.

- Act as the retail opening lead for new stores in the region, supporting recruitment, training, setup, operational readiness and post-opening support.

WHAT YOU'LL BRING

- Minimum five years’ retail experience, including multi-site, area or regional management experience.

- Demonstrated success leading, coaching and developing Store Managers and geographically dispersed store teams.

- Strong commercial and analytical capability, with the ability to interpret sales, wage, KPI and operational data and convert insights into action.

- Sound knowledge of retail operations, store standards, customer experience, visual merchandising,



stock management and sales execution.

- Working knowledge of recruitment, onboarding, training, performance management, employee relations escalation and workplace health and safety.

- Experience supporting retail events, field days, store openings or cross-functional operational projects is desirable.

ABOUT YOU

You are a values-led retail leader who balances commercial drive with genuine investment in people. You build trusted relationships, communicate clearly and create an inclusive, safe and accountable culture across dispersed teams.

Organised, proactive and comfortable making decisions, you address issues early, follow through on commitments. You enjoy being visible in stores, coaching leaders in the moment and using performance data to focus teams on the actions that will make the greatest difference.

WHY JOIN RB SELLARS?

- Competitive salary

- Flexible & hybrid working options

- Career growth with iconic and expanding Australian heritage brand

- Opportunity to lead a significant retail region for an iconic Australian heritage brand

- Great culture across our Store Network, with passionate, supportive and driven Store Managers

- Mentoring and development from experienced retail leaders

- New, custom designed up-to-date workspace at Federal Mills, North Geelong

- Supportive leadership and cross-functional collaboration

- Values-led working environment - community, quality and innovation

- Recognition and monthly team connection days

- Generous team discount up to 40% off products

CULTURE

People enjoy working at RB Sellars because ideas are encouraged and relationships matter. You'll be joining a supportive, commercially-minded, genuine, down to earth and values-led team.

HOW TO APPLY

Click the link to apply and join a positive workplace with the opportunity to make a genuine impact within rural and regional Australia.

For questions about the role or our team culture, please contact our People & Culture team at ***********@rbsellars.com.au.

Australian work rights are required for this position.

We look forward to hearing from you.

📌 Regional Manager (Retail) - RB SELLARS (Geelong)
🏢 RB Sellars
📍 Geelong