Reporting to the General Manager, you will lead the hotel's sales and marketing strategy, identify opportunities for business growth and maximise revenue performance across key market segments.
You will work closely with hotel leadership, revenue management, and industry partners to strengthen the hotel's competitive position and achieve business objectives.
Key Responsibilities
- Lead and execute the hotel's sales and marketing strategy to achieve budgeted revenue and commercial targets.
- Develop and maintain robust relationships with corporate clients, key accounts, industry partners and tourism organisations.
- Identify and convert new business opportunities across corporate, leisure, conferencing, groups and events.
- Collaborate with Revenue Management to optimise pricing, market share, business mix and revenue performance.
- Drive digital marketing, e-commerce, online distribution and brand positioning initiatives.
- Analyse market trends, competitor activity, sales performance and account productivity to identify growth opportunities.
- Develop strategic marketing campaigns and corporate engagement initiatives, measuring their effectiveness and return on investment.
- Lead, coach and develop the Sales & Marketing team, fostering accountability, collaboration and high performance.
- Partner with hotel departments to deliver a consistent guest experience and achieve shared commercial objectives.
- Manage departmental budgets, expenditure and reporting to support financial performance.
📌 Director of Sales & Marketing (Doncaster)
🏢 MERCURE
📍 Doncaster
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