You'll lead the planning and execution of Alchemy's marketing strategy, bringing together digital campaigns, CRM, partnerships and brand initiatives to support our continued growth.
Your responsibilities will include:
- Develop and manage an integrated marketing calendar across all channels.
- Plan and execute campaigns that drive bookings, membership growth and retention.
- Lead marketing strategies for new venue launches, promotions and community activations.
- Manage CRM, email and SMS marketing, including automated customer journeys.
- Oversee paid advertising across Meta and Google, optimising campaigns for performance.
- Manage website content, landing pages and e-commerce across Webflow and Shopify.
- Build brand partnerships and community collaborations.
- Oversee merchandise marketing, brand assets and campaign collateral.
- Collaborate with our Content Creator to bring campaigns to life.
- Track marketing performance and use insights to drive continuous improvement.
About You
We're looking for someone who can balance big-picture thinking with hands-on execution.
Ideally, you'll bring:
- A relevant marketing or business qualification, or at least 5 years' marketing experience.
- Strong experience in digital marketing, campaign management and customer acquisition.
- Confidence managing Meta and Google Ads, CRM platforms and marketing automation.
- Experience with website management, ideally Webflow and Shopify.
- Proficiency in Adobe Creative Suite.
- Strong commercial awareness and the ability to turn data into actionable insights.
- Excellent communication, organisation and project management skills.
- A genuine interest in wellness, lifestyle brands and community.
Why Alchemy?
You'll be joining a growing WA business with a strong brand, an engaged community and exciting plans for the future.
This is an opportunity to make a meaningful impact, bring fresh ideas to the table and play an key role in shaping what's next for Alchemy.