Marketing Process Analyst

Drive smarter marketing processes and faster campaign delivery.

We’re looking for a Marketing Process Analyst to drive end-to-end process improvements across Marketing, Customer Lifecycle Management (CLM), and Martech & Operations. Working within the Business Adoption and Process Improvement team, you’ll help align ways of working, improve efficiency and accelerate speed to market.

Key responsibilities include:

- Analyse marketing workflows, identify root causes of delays and rework, and recommend practical improvements.
- Map future-state processes across ideation, planning, intake, prioritisation, briefing, build, QA, approvals, launch and monitoring.
- Prioritise improvement backlogs, assessing benefits, costs, dependencies and delivery approaches.
- Develop integrated process maps, RACI, SOPs, checklists, templates and controls, keeping documentation current, accessible and version-controlled.
- Partner with Martech, Data and Technology teams to translate improvements into tooling requirements, user stories and acceptance criteria.
- Support implementation and adoption by assessing stakeholder impacts, dependencies and optimisation opportunities.
- Define KPIs and dashboards to track speed to market, quality, compliance and utilisation, embedding governance, performance reviews and test-and-learn practices.
- Document risk and compliance impacts, including privacy, consent, preference management, data minimisation, auditability and approval controls.

Required experience and skills

- Experience in process analysis, business analysis or continuous improvement within Marketing Operations, CLM, Martech, digital channels or similarly fast-paced environments.




- Demonstrated delivery of process improvements from discovery and design through implementation, adoption and post-implementation review.
- Strong process mapping and documentation skills, including fit-for-purpose RACI and SOP development.
- Analytical capability using operational and campaign data, Excel and BI tools to diagnose issues and validate benefits.
- Robust stakeholder management and workshop facilitation across Marketing, CLM, Martech, Data, Technology and Legal/Privacy teams.
- Understanding of marketing and customer-data governance, privacy, consent, data quality and audit controls.
- Clear written and verbal communication, executive-ready reporting and the ability to manage competing priorities.

Desirable

- Marketing operations experience within a large consumer business, including campaign briefing, approvals, build, QA and release/change.
- Exposure to marketing automation, journey orchestration, CRM or customer data platforms (CDPs).
- Agile delivery experience with product and engineering teams.
- Experience with Visio, Miro, Confluence/Jira or Power BI.
- Change management exposure, such as Prosci/ADKAR, and experience creating playbooks, training and communications.

Qualifications Tertiary qualification in Business, Commerce, Engineering, Information Systems or a related discipline (or equivalent practical experience).

Core competencies

- Customer focus and evidence-based problem solving.
- Collaborative working and pragmatic delivery.
- A continuous improvement mindset supported by measurement and feedback.

Key stakeholders

- Business Adoption and Process Manager; Marketing and CLM; Martech & Marketing Operations; Data and Technology; Legal, Privacy, Risk, Compliance and Audit; Finance and Customer/Commercial Analytics, where relevant.

📌 Marketing Process Analyst (Sydney)
🏢 Tech Mahindra
📍 Sydney