50 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.

Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 30 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.

The Senior Manager, Public Web leads the strategy, roadmap, performance and evolution of Vanguard Australia's public web ecosystem. The role treats public web as a product and measurable growth platform, balancing client outcomes, commercial value, technology capability, accessibility, privacy, risk and regulatory requirements. The role leads a team of specialists to achieve growth.
The role partners across Marketing, Automation, Technology, CX, Data, Design, Risk, Compliance and external partners, while leading web product capability and creating clear accountability from demand through discovery, delivery, launch and optimisation.

Details:

Product strategy and roadmap

- Define and maintain a transparent public web vision, strategy and multi-year roadmap aligned to client needs and GX priorities.
- Translate business strategy, research, performance insight, regulation and technology opportunities into outcome-led product priorities.
- Make and communicate prioritisation decisions, sequencing,



investment trade-offs and dependencies.

About Vanguard

50 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.

Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 30 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.

Team & Opportunity

The Senior Manager, Public Web leads the strategy, roadmap, performance and evolution of Vanguard Australia's public web ecosystem. The role treats public web as a product and measurable growth platform, balancing client outcomes, commercial value, technology capability, accessibility, privacy, risk and regulatory requirements. The role leads a team of specialists to achieve growth.
The role partners across Marketing, Automation, Technology, CX, Data, Design, Risk, Compliance and external partners,



while leading web product capability and creating clear accountability from demand through discovery, delivery, launch and optimisation.

Details:

Product strategy and roadmap

- Define and maintain a clear public web vision, strategy and multi-year roadmap aligned to client needs and GX priorities.
- Translate business strategy, research, performance insight, regulation and technology opportunities into outcome-led product priorities.
- Make and communicate prioritisation decisions, sequencing, investment trade-offs and dependencies.

Web performance and growth

- Define product outcomes and a practical scorecard across discoverability, engagement, action, growth contribution, platform health and team effectiveness.
- Use quantitative and qualitative evidence to identify friction and recommend improvements.
- Connect web performance to relevant acquisition, engagement, relationship and service outcomes without overstating attribution.

Optimisation, experimentation and personalisation

- Establish an always-on, hypothesis-led experimentation and conversion optimisation capability.
- Maintain a prioritised learning backlog and ensure results influence roadmap decisions.
- Define scalable personalisation use cases, experience requirements, control groups, consent requirements and safe default experiences.

Client experience and discoverability

- Champion intuitive, inclusive and accessible experiences across priority audiences and journeys.
- Embed SEO, GEO, structured content, internal search and AI discoverability into product delivery.
- Evolve public web from passive information provision toward useful guidance, tools and clear next actions.

Deli

📌 Senior Manager, Public Web (Melbourne)
🏢 Vanguard Group
📍 Melbourne