About Swings & Roundabouts

At Swings & Roundabouts, wine sits at the heart of what we do. From our Yallingup vineyard and cellar door to our restaurants, Wine Club and trade relationships, our wines connect with customers in many different ways across the Margaret River region.

We're looking for an experienced Sales & Marketing Manager to help drive the next stage of our wine business growth.

About the role

This is a commercially focused role for someone who enjoys opening doors, developing relationships and turning opportunities into sustainable sales growth, while understanding how strong marketing and brand strategy supports that work.

You'll lead growth across wholesale, trade, distribution and direct-to-consumer channels. You'll also shape the sales and marketing plan, coordinate the resources needed to bring campaigns to life and work alongside our Cellar Door Manager to connect market strategy with a solid customer experience.

What you'll be responsible for

· Growing wholesale, trade, key-account and domestic and export distribution sales.

· Identifying, pursuing and converting new commercial opportunities.

· Building strong relationships with distributors, retailers, hospitality customers and industry partners.

· Developing sales plans, account strategies, forecasts and a clear commercial pipeline.

· Shaping the annual marketing plan, campaign priorities and promotional calendar, overseeing content creation.

· Strengthening brand positioning and market presence.

· Using customer, CRM and sales data to improve acquisition, retention and commercial performance.

· Coordinating agencies, contractors and specialist marketing resources.

· Manage content across social media platforms, SEO, content optimisation and emerging AI search/GEO initiatives to improve discoverability.

· Working alongside the Cellar Door Manager on Wine Club growth, campaigns,



product launches and customer insight.

· Monitoring revenue, margin, account performance and marketing return on investment.

About you

You're commercially minded, relationship-led and comfortable creating opportunities rather than waiting for them. You combine sales drive with enough marketing understanding to connect brand activity to measurable commercial outcomes.

· Proven B2B sales, account management or business-development experience.

· A track record of winning, growing and retaining commercial accounts.

· Experience working with distributors, retailers, hospitality customers or trade channels.

· Sound understanding of revenue, margin, forecasts and sales performance.

· Strategic marketing and brand capability, with experience coordinating campaigns or specialist resources.

· Strong negotiation, presentation and relationship-building skills.

· A practical, collaborative style suited to a diverse wine and hospitality business.

· Wine industry experience or an established trade network is highly regarded; relevant premium beverage, FMCG, hospitality or consumer-brand experience will also be considered.

· A current driver’s license and ability to travel for customer and industry activity.

Why Swings?

This is an prospect to work across a wine, tourism and hospitality business where the brand is experienced in the bottle, at cellar door, through our venues and in the market. You will have genuine scope to build new relationships, strengthen existing channels and help shape how Swings & Roundabouts takes its wines to market.

Apply

Please apply through SEEK with your CV and a brief introduction outlining your commercial sales experience, relevant industry relationships and why the opportunity at Swings & Roundabouts interests you.

Applications will be considered on demonstrated capability and alignment with the role requirements. Swings & Roundabouts is committed to a respectful and inclusive workplace.

📌 Sale & Marketing Manager (Margaret River)
🏢 Swings & Roundabouts
📍 Margaret River