About us
Hewitt is an Australian-founded, global agriculture and food business producing better-for-you protein through organic, grass-fed and high-claims fresh red meat products that support healthier people and communities. With 13 major agricultural properties across some of Australia’s most iconic landscapes and state-of-the-art offices in Brisbane, Australia, and Vermont, USA, our operations span the entire supply chain, from livestock production through to branded products on retail shelves around the world. With established, market-leading brands, partnerships with major retailers including Coles, Woolworths and Whole Foods Market, and ambitious plans for international expansion, we're entering an exciting new phase of growth. To support this growth, we're transforming our global marketing function, investing in regional leadership, e-commerce capabilities, current product innovation and a major brand evolution. This is an opportunity to join an established global business while helping shape a marketing function with the ownership, pace and ambition of a scale-up. Who we are looking for We're looking for a commercially driven Head of Product Marketing & Growth to lead product marketing, e-commerce and customer growth across our APAC portfolio. You'll combine strategic thinking with hands-on execution, identifying opportunities to grow revenue, strengthen our brands and bring new products to market. We're particularly interested in someone who has helped scale a successful consumer brand and can demonstrate the commercial impact of their work. You understand how to make marketing investment count, balancing sophisticated brand execution with measurable business outcomes. You'll be equally comfortable developing a growth strategy, working with retail and commercial partners, reviewing performance data and rolling up your sleeves to make things happen. You have
• Significant experience across product marketing, growth, brand or commercial marketing, ideally within FMCG, food, retail or consumer goods.
• Demonstrated success driving measurable revenue, customer acquisition, conversion and retention growth.
• Experience developing and executing e-commerce and full-funnel marketing strategies across digital, paid media and retail channels.
• Strong brand development and product positioning capability, with an appreciation for premium creative execution.
• Experience working with new product development and commercial teams to identify market opportunities and bring products to market.




• Strong commercial and analytical skills, with the ability to interpret customer behaviour, sales performance and marketing ROI.
• Experience leading teams, managing resources and influencing stakeholders across multiple business functions.
• A hands-on, resourceful mindset, with experience delivering outcomes in growing or evolving businesses.
• Relevant tertiary qualification in Marketing, Business, Commerce or a related discipline. Experience scaling a profitable challenger brand, working in a private-equity-backed business or operating across both scale-up and established environments would be particularly valuable. You will
• Own and execute product marketing and growth strategies across the APAC portfolio, with clear accountability for commercial performance.
• Develop e-commerce and digital marketing initiatives that improve product visibility, customer acquisition, conversion and retention.
• Identify opportunities to increase customer purchasing frequency, basket size and revenue across existing product ranges.
• Shape brand and product positioning, ensuring consistent, compelling messaging across packaging, retail and digital channels.
• Partner with Sales, Commercial and NPD teams to identify consumer needs, develop new product opportunities and deliver successful launches.
• Build go-to-market strategies for new products, range extensions and portfolio improvements.
• Work closely with major retail partners to activate opportunities across retail media, digital platforms and in-store marketing.
• Use customer insights, sales data and campaign analytics to optimise marketing investment and identify new growth opportunities.
• Provide direction to creative and marketing resources while collaborating closely with the broader global marketing team. What success looks like In the first month, you will build a strong understanding of Hewitt's brands, customers, product portfolio, commercial priorities and retail partnerships. You'll review existing marketing performance,



assess our digital presence and begin identifying opportunities to accelerate growth. In the next few months, you will develop and begin executing a regional product-led growth and e-commerce strategy, establishing clear priorities, measurable KPIs and practical initiatives across digital marketing, retail media and product development. Within your first year, you will have established a commercially accountable marketing approach that delivers measurable improvements in customer acquisition, retention, share of shopper basket and product sales. You'll have helped bring new products to market, strengthened our digital and retail presence and demonstrated the direct contribution of marketing to business growth. The team You'll initially report to our Fractional Chief Marketing Officer, who is leading the transformation of Hewitt's global marketing function. You'll work alongside the Head of Product Marketing & Growth for the Americas and the Head of Communications, with access to shared creative, brand and marketing resources, as well as regional NPD support. You'll collaborate closely with Sales, Commercial, Finance and Operations, playing an important role in shaping the future of our regional marketing capability. The benefits
• Global Company: Opportunities to work from our head offices in Australia or the USA.
• Sophisticated Operations: With 1,000+ staff, best-in-class head offices, processes and systems, our teams have the support and resources to perform effectively.
• Market-Leading Brand Portfolio: High-performing brands in Australia and the USA, driven by Hewitt’s organic production moat, retail presence, brand longevity and product quality. Organic Rancher is the number one performing fresh red meat protein offering across all categories in the USA, while Cleaver’s Organic is number one in its category in Australia.
• Competitive

Benefits:
Competitive remuneration, an annual professional development budget, free EAP services and mentorship from an experienced executive leadership team.
• Culture of Excellence: A high-performance culture that accelerates careers and enables professionals to achieve their best through generational industry connections, large-scale business operations and high standards across the business. We believe that diversity is critical to our success. We will not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

📌 Head of Product Marketing (Brisbane)
🏢 Hewitt
📍 Brisbane