Blended Performance Manager

Megantic Pty Ltd are looking for a Blended Performance Manager who understands how paid search and organic traffic can work together to deliver excellent “blended” results for the benefit of our client's businesses. If you’re someone who enjoys using data to drive decisions and sees the bigger picture of how these channels can complement each other, this could be the role for you.

In this role, you’ll manage a small team and a growing portfolio of Google Ads, Shopping & social (Meta) campaigns while ensuring these strategies are aligned with the client's organic (SEO/ AEO) strategies for the best possible impact.

The traits we value most are:

- Passion for helping businesses thrive with smart paid search execution and clever eCommerce advice.
- Passion for new technologies and methodologies that enable you to work smarter and improve outcomes (or the speed of outcomes) for a client’s business.(is this relevant for paid?)
- Passion for data and analysis.
- Ability to build relationships and communicate proactively with clients and colleagues.

The Blended Performance Manager at Megantic prioritises delivering an exceptional client experience and the best possible commercial outcomes for a client’s business through:

- Proactive engagement (you don't hesitate to pick up the phone or drop your client a text with news or insights)
- Transparent communication, trusted advice and taking action
- Creative, commercially astute advice and technical execution
- The ability to effectively prioritise tasks and time (autonomously)

Day-to-day Responsibilities

- Analyse clients’ backend financial business metrics and use the data to design marketing strategies & measure the impact of performance marketing decisions on key financial metrics
- Setup, manage and optimise campaigns primarily via Google Ads & Meta to achieve the commercial objectives of the business
- You’ll make sure campaigns are delivering strong results by adjusting bids, keywords,



and ad copy based on performance.
- Collaborate with your SEO/AEO peers to test and optimise landing pages to incrementally improve conversion rates for both paid and organic channel benefits.
- Analyse client's channel results holistically to understand how organic and paid search traffic influence each other, making sure both work together to drive the best possible combined results.
- Provide clear, actionable reports on how both traffic sources are performing and where there are opportunities for growth.
- Use insights from both Google Ads, shopping, social and SEO to refine your audience targeting and make sure you’re reaching the right people.
- You’ll help identify valuable audience segments and make sure they’re being targeted with the most relevant ads.
- Keep up with the latest trends and best practices in blended search to make sure we’re always improving.
- Test new strategies and tools to stay ahead of the competition and optimise campaign performance.
- Regularly report and present to clients to articulate solutions, ideas, recommendations, and summarise results.
- Troubleshoot, debug, and resolve issues for clients.
- Identify projects at risk due to low engagement, poor results, or declining revenue and take action.

Key Objectives for the Blended Performance Manager:

- Manage a portfolio of clients for Google ads, shopping & paid social
- Evaluate our clients with the aim of add paid to their SEO/ AEO services
- Upskill, inspire & nurture applicable teams & clients ensuring the implementation of best practise SEM to deliver tangible outcomes




- Help support sales with the aiming of growing new business not currently working with Megantic
- Stay across the latest trends & innovations and implement relevant learnings into Megantic
- Delivering training & continuous improvement initiatives for Megantic as it relates to SEM
- Meet & exceed KPIs

Skills, Knowledge & Experience:

- Minimum Bachelor Degree qualified
- Established skills in SEM and analytics tools - Google Ads, Google Merchant Centre (GMC), Google Search Console (GSC), Google Analytics (GA4), Looker Studio, Google Tag Manager (GTM).
- A solid understanding of SEO principles and how they work with Google Ads, Shopping, PAid social
- Experience in client-facing/customer service roles and/or client-side roles managing internal stakeholder
- Experience with eCommerce businesses.
- Experience translating technical information into language the average person can follow along with.

Why consider working for Megantic?

Megantic is a multi-award winning search agency founded in Australia with four offices around the globe (UK, Macedonia, Canada and flagship office in Australia). We are the best eCommerce Agency for 3 years running (2024/25 & 2026).

What this means for you personally:

- Hybrid work from home model. Three days in the office (Tue, Wed, Thu), Monday and Friday from home.
- Early finishes on Friday (the weekend starts early at 3:30pm and you still get paid until 5pm!).
- Community initiatives and fundraising (We’re active within our community).

Apply and tell us in your cover letter:

1. A bit about you as a person

2. A bit about your working background

3. How this matches up with the values we listed above

4. Attach your CV

Please note: you must be available to work in the office min 3 days per week.

Pay: $78,000.00 – $82,000.00 per year

Education:

- Bachelor Degree (Required)

Experience:

- Google AdWords, : 2 years (Required)

Work Location: Hybrid remote in Melbourne VIC 3004

📌 Blended Performance Manager (Melbourne)
🏢 Megantic
📍 Melbourne