Darling Group is looking for a Marketing Manager to lead and own marketing across our portfolio of eleven hospitality venues.
Lead marketing across eleven hospitality venues
Senior role reporting to the Creative Director
Real authority over what we run and why
This is a senior, accountable role for someone who has already run marketing at scale, across multiple venues or brands, and who can balance commercial planning with hands‐on execution.
You will operate as the most senior marketing operator in the business below the Creative Director, responsible for what we run, when we run it, what it returns, and the standard of what goes out.
You will own marketing across a multi‐venue hospitality group, reporting directly to the Creative Director and leading a small team across content production, social and design.
This role exists to bring planning, structure and measurement to marketing.
You are responsible for the calendar, the campaigns that sit on it, the guest database behind them, and the reporting that tells the business whether any of it worked.
In the role you will:
Own the rolling marketing calendar across all eleven venues
Plan campaigns against commercial objectives, not activity for its own sake
Run seasonal campaigns end to end: offer, channels, booking path, follow-up
Own the guest database and eDM program in SevenRooms, including segmentation and automated flows
Build and issue monthly venue‐level reporting the business actually uses
Lead and direct the content, social and design team
Set clear priorities, pacing and quality standards across the portfolio
Approve what goes live and hold the quality bar
Brief and direct external photographers,



videographers and creators where required
Support group paid media with offers, assets, landing pages and tracking
Hold lead times and remove last‐minute campaign decisions
Work with venue managers on local activity and commercial opportunities
What you'll Bring
Five or more years in marketing, with at least two leading a team
Proven experience owning marketing across multiple venues, locations or brands
Experience in hospitality, retail, events or another multi‐site consumer business
Demonstrated campaign ownership from commercial objective through to measured result
Solid CRM and email marketing experience, ideally SevenRooms, Klaviyo or Mailchimp
Confident reading performance data from Meta, Google Analytics and booking systems
Experience directing creative output, including briefing, feedback and approvals
About you:
You think in systems and calendars, not weeks
You plan forward, and you protect the plan
You are comfortable making decisions and holding a line
You are comfortable being measured on commercial outcomes
You write clearly and commercially
You know when to push for performance and when to protect the brand
You are calm under pressure and not reactive by default
You are confident operating with autonomy and ownership
What we offer
Lead marketing across some of Melbourne's most recognisable hospitality venues
Work directly with senior creative leadership
Build a marketing function with structure and measurement at its centre
Operate in a high‐trust, high‐accountability environment
Real authority over what we run and why, not just responsibility for delivering it
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📌 Marketing Manager (Melbourne)
🏢 Darling Group
📍 Melbourne