Australia — International Student Market
822K inbound students *****) +10%
1. China 168K
2. India 128K
3. Nepal 57K
4. Vietnam 33K
5. Malaysia 26K
3 international branch campuses in Australia
OVERVIEW Grace International is seeking a Marketing Specialist for its Melbourne office to support business growth through strategic marketing initiatives across digital platforms and international markets.
The organisation operates as an education and migration consultancy with experience in student admissions, skills assessments, and migration services.
This full-time role focuses on marketing campaigns, digital content, lead generation, and collaboration with internal teams across the business.
Key responsibilities
Plan, develop and implement advertising and marketing campaigns to promote services including education admissions, migration pathways, and employer sponsorship programs
Advise management on marketing strategies to effectively reach international student and migration markets
Coordinate and execute campaigns across multiple channels including email marketing, social media advertising, SEO, and content campaigns
Manage email marketing activities using Mailchimp or similar platforms
Support social media advertising through Meta Business Suite including Facebook and Instagram
Develop content marketing initiatives including TikTok campaigns
Conduct market research to identify opportunities and analyse trends within education and migration sectors
Create, schedule and publish digital content across social media platforms and the company website
Monitor campaign performance and prepare reports with insights and recommendations
Analyse digital marketing data to improve lead generation and conversion outcomes
Work closely with migration agents, admissions teams, and business development staff to align campaigns with business objectives
Recommend improvements to website performance and digital content to support SEO and user engagement
Requirements
Demonstrated experience with Mailchimp or similar email marketing tools
Experience using Meta Business Suite and Facebook Ads Manager
Knowledge of SEO tools and strategies
Experience in social media content marketing including TikTok campaigns
Strong analytical, communication and organisational skills
Ability to work in a fast-paced, multicultural workplace WHY THIS ROLE MATTERS This position supports the growth of an international education and migration business by connecting prospective clients with services related to admissions and migration pathways.
Effective marketing campaigns and strong digital content can help organisations improve engagement, reach broader international audiences, and support long-term business objectives.
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