Your role as Brand Manager is to lead the marketing efforts of The Fresh Fruit Team. You will be responsible for developing and executing strategic marketing initiatives to elevate the recognition and reach of The Fresh Fruit Team brand, as well as drive growth in its products and services. The role requires a blend of strategic thinking, creativity and strong leadership skills.
Key responsibilities
- Development of marketing strategy by creating a comprehensive marketing strategy and associated assets aimed at increasing brand recognition, expanding market reach and increasing share for The Fresh Fruit Team products and services
- Marketing campaign development by planning, executing and overseeing marketing campaigns across various channels to meet KPIs and drive sales in product and services
- Partnership management by establishing and nurturing a strong relationship with key partners, vendors and influencers to enhance brand's visibility and leverage partnership opportunities
- Optimise the effectiveness of partnership campaign entitlements to drive interest
- Analyse and report on marketing performance metrics such as ROI, conversion rates, customer acquisition cost and engagement rates
- Provide regular reports to The Fresh Fruit Team on progress against operational plans and inform strategic decision making
- Deliver cross-functional alignment to ensure brand strategic and implementation plans are cohesive
- Devise innovative growth strategies
About you
- Proven ability to develop brand and marketing strategies and communicate recommendations to the Director
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Solid analytical skills partnered with a creative mind
- Outstanding communication skills
- Ability to think creatively and work cross-functionally within the brand manager job scope
- Degree in marketing or related field
About us
At The Fresh Fruit Team, we provide our customers with the freshest and highest-quality produce. As a leading distributor in the fresh produce industry, we collaborate with trusted partners to supply a diverse selection of fruits and vegetables to both businesses and consumers. Our commitment to quality, sustainability, and customer satisfaction drives everything we do.
📌 Brand and Marketing Manager (Homebush)
🏢 The Fresh Fruit Team
📍 Homebush
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