Job Description

Overview

Join our diverse team as a Marketing Communications Specialist, where you'll play a pivotal role in shaping and elevating various brands across the platform. Reporting to the Manager, Marketing & Communications, you'll leverage your expertise in content development and research-driven storytelling to create impactful promotional campaigns and training materials that drive business success. You'll collaborate with cross-functional teams to produce compelling assets, from website pages to product documentation, videos, and event materials. Your creativity will help support cutting-edge marketing strategies, optimize digital performance, and strengthen brand presence. If you excel in a fast-paced environment, view a blank canvas as an exciting opportunity, and thrive on transforming complexity into compelling narratives, this is the role for you.

Primary Responsibilities

- Develop and maintain product assets such as data sheets, web pages, and presentation decks and work with external and internal resources to produce product videos.
- Work with the larger Marcom team on new product launches, including product assets, training materials, and promotional strategies.
- Working with the Digital Marketing Manager and internal sales teams to write engaging content to improve buyer journey and conversion.
- Build visually compelling graphics to communicate complex information effectively.
- Work with a graphic designer to design brochures, web banners,



and other graphic materials for targeted audiences.
- Develop engaging social media content.
- Collaborate with Digital Marketing Manager to track and measure the effectiveness of campaigns, providing recommendations for continuous improvement.

Requirements

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field; a combination of education and experience will also be considered.

Qualifications and Skills:

- 2-5 years of professional experience in marketing communications.
- Exceptional writing, editing, and storytelling abilities tailored to various audiences and platforms.
- Solid knowledge of content marketing, especially in a B2B setting.
- Proven ability to adapt in a fast-paced environment and work cross functionally.
- Experience working in the tech industry or a startup is considered an asset.
- Proficiency in web content management systems (WordPress and HubSpot) and analytics tools.
- Creativity and experience developing infographics and other visual content using design software (e.g., Adobe Creative Suite, Canva).
- Proven experience with and ability to develop and deepen content channels, including LinkedIn, blogs, and e-newsletters.
- Hands-on experience in video production, content creation, and graphic design.
- Experience with marketing analytics and the ability to report on campaign effectiveness would be an asset

Salary Description

$60,000 - $73,000

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