Head of APAC GTM Enablement (Haymarket)

Head of APAC GTM Enablement (Haymarket)

26 Oct
|
EngineersOfAI
|
Haymarket

26 Oct

EngineersOfAI

Haymarket

Salary: $180,000 – $240,000

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be protected and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.About the roleAnthropic’s APAC go-to-market organisation is the fastest-growing part of our international business, spanning markets with distinct languages, cultures and buying styles. Today, enablement for the region is delivered by our global and EMEA teams. As we scale in APAC, we are establishing an initial in-region enablement presence, based in Sydney and supporting the field across the region.As Enablement Lead, you will be hands-on in getting the APAC field ready: onboarding, ongoing skill development, manager coaching support and launch readiness, across GTM functions, not just sales. You will spend most of your time in the room, running sessions, building programmes and working directly with sellers and managers, in the time zones and languages where customer conversations happen.This is a build role with a global spine. You inherit a working global and international enablement engine. Your job is to adapt it for APAC, deliver it across the region, and feed what you learn back into the international and global programme.How we work: adults learn by doing, so we build sessions around live activity: practice, reflection, real customer scenarios. The measure is not what was covered in the room. It is what changes a week later in how people think, decide and sell.This takes creativity and a solid understanding of how adults learn, applied at speed. The frontier moves quickly and the field is scaling fast. Much of the work is unlearning: helping experienced sellers let go of pre-AI habits, not just teaching new ones. AI is what makes this scalable: endless practice partners, personalised scenarios from real deals, feedback minutes after a call. You will use it that way,



not to generate more content.Key responsibilitiesSet up the APAC enablement rhythm: in-region onboarding cohorts, live practice-based sessions in APAC time zones, and a feedback loop into the global programmeAdapt the international portfolio for APAC, where content for several markets needs to be written and translated ahead of deliveryPersonally design and facilitate deal walkthroughs, role-plays and customer-conversation rehearsal, favouring practice over presentationPartner with regional GTM leaders to build a coaching standard that scales as the manager layer growsOwn launch readiness for the region, so that when a new model or product ships, the APAC field is certified and conversation-ready in the same week cycle as everyone elseBuild the measurement habit: track what the field does differently afterwards, not content shipped or attendanceMinimum qualifications8+ years in GTM enablement, sales productivity or similar roles, including experience leading or running enablement programmesExperience delivering GTM enablement in APAC, ideally across more than one of the region’s marketsExperience influencing beyond your own team or region, such as a programme adopted elsewhere or a senior stakeholder whose decision you changedHands-on track record designing and running practice-first enablement, measured by changes in field behaviourA working understanding of how adults learn, and comfort helping experienced sellers unlearn pre-AI habitsCreativity with AI in your craft: personalised practice, real-deal scenarios and fast feedback rather than more contentExperience owning programmes end to end, from design through delivery and measurementExperience enabling a field across languages and cultures, and knowing what breaks when English-first content ships as-isComfort working with sales leaders as a peer, including pipeline reviews, deal inspection and forecast conversationsGood judgement on when to adapt global programmes and when to adopt them as-isStrong candidates may alsoHave held both a global and an APAC enablement roleHave run enablement delivered across mul#J-18808-Ljbffr

📌 Head of APAC GTM Enablement (Haymarket)
🏢 EngineersOfAI
📍 Haymarket

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