Job details

Location: Job Type: Permanent Discipline: Marketing & Communications
Reference: 1694249 Posted: 16 days ago

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Job description

- Permanent Opportunity
- $140,000 package
- Flexible on location

Drive the value proposition for prioritised products in collaboration with the marketing function and the Go to Market team for this financial organisation.

About the role:

- Lead product marketing strategy, from prioritising opportunities and defining target audiences through to positioning, campaign delivery and performance measurement.
- Develop compelling value propositions and product messaging that reflect client needs and align with the broader brand and service offering.
- Integrate product marketing into wider marketing plans across content, digital channels, social media, paid campaigns, events and communications.
- Plan and deliver integrated go-to-market campaigns that generate demand for priority products and services.
- Create campaign content, marketing assets and sales enablement materials to support engagement, conversion and pipeline growth.
- Develop targeted sector campaigns and reusable marketing resources to support partner outreach and strengthen market presence.
- Collaborate with product strategy and go-to-market teams on quarterly priorities, translating commercial objectives into market-ready propositions while sharing customer and competitor insights.




- Leverage AI tools to streamline research and content production, while tracking campaign performance against revenue, pipeline, product adoption and cross-selling objectives.

About you:

- Strong product marketing skills, including audience segmentation, positioning, messaging, launch planning and integrated campaign delivery
- Proactive and adaptable, with practical AI skills to improve research, content creation and campaign delivery, alongside strong attention to brand and compliance requirements.
- Able to translate complex financial and advisory offerings into clear, engaging messaging that resonates with clients and strengthens brand positioning.
- Hands-on experience creating campaign content, marketing assets and sales enablement materials that drive engagement and conversion.
- Confident working across marketing, sales, product and go-to-market teams, influencing stakeholders and building solid relationships.
- Analytical and insight-driven, able to interpret customer, market and campaign data to guide decisions and optimise performance.
- A curious, commercially focused self-starter who challenges convention, communicates clearly, takes ownership and balances strategic thinking with hands-on execution.

Apply:

Please apply by following the link. Please upload your resume in a word document format only.

For more information. Please contact Lydia on [email protected]

📌 Product Marketing Specialist (Australia)
🏢 Charterhouse
📍 Australia