Synopsis

About the National Film and Sound Archive The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest audiovisual collections. It is also one of the country’s most used cultural collections, with around 125 million views of collection content each year.

The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia’s most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA’s capacity to digitise our collection at scale – to preserve it for the future, to make sure it can be discovered, and to share it with all Australians.

We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne.

We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling.

We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.

Cultural Values

We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At the NFSA we prioritise the development of a protected, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals.

The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice.

About the Team The Editorial and Content team is part of the Audiences, Brand and Content branch. Based in Sydney and working closely with colleagues in Canberra and Melbourne, the team delivers best practice, data informed publishing that connects the NFSA’s collection with audiences through dynamic cultural conversations.

The team produces a high volume of content across the NFSA website, online video and social media platforms, with a focus on growing reach, relevance and audience diversity. Social media is a central part of this publishing ecosystem – driving discovery, engagement and video led storytelling across third party platforms.

The team works closely with Curatorial, First Nations Engagement, Marketing, Communications, Production, and Enterprises colleagues to deliver ambitious content while managing rights, reputation and risk.

The Opportunity The Social Media Coordinator supports the NFSA’s social platforms as a primary driver of audience growth and public engagement, building on established foundations across our YouTube and Meta channels.





Reporting to the Online Video and Social Media Manager, the role helps manage the social content pipeline, including coordinating content plans and calendars, contributing ideas for original and platform-responsive content, and supporting the creation and distribution of social media content. Working closely with stakeholders across the organisation, the Social Media Coordinator helps connect audiences with the NFSA’s collections, stories and programs and may assist with content shoots and other social-first projects.

This role contributes to the next phase of the NFSA’s social media evolution by helping expand reach, strengthen audience connection and grow the channel suite through engaging social and video content. Working within a specialist social media team, the Social Media Coordinator supports content planning, publishing, optimisation and audience engagement across multiple platforms.

Please note: This recruitment process is intended to fill both current and future vacancies. While the position on offer is a non-ongoing 12-months contract, a merit pool of suitable applicants may be established to fill similar ongoing and non-ongoing positions within the next 18-months.

Key Responsibilities/Duties

Under limited direction, this position is responsible for delivering the following functions:

- Coordinate day-to-day delivery of the NFSA’s social media content calendar, including scheduling, publishing and optimisation across Facebook, Instagram, YouTube and emerging platforms.
- Assist with social media content planning and development, including content ideation, creative briefing, social copywriting, sourcing assets aligning with usage rights and organisational requirements, and developing engaging social-first content that supports audience growth, engagement and awareness objectives.
- Research social media trends, emerging platforms, audience behaviours and algorithm changes, providing recommendations to support channel growth, optimisation and best practice.
- Build and maintain engaged online communities through proactive audience engagement, moderation and community management activities.
- Monitor, analyse and report on social media performance, providing insights and recommendations to improve content effectiveness, audience engagement and channel growth.
- Assist in the production of original social media content, including supporting content shoots, talent coordination, behind-the-scenes capture and other creative activities.
- Collaborate with editorial and other internal teams to identify, source and deliver content opportunities, and support the delivery of marketing campaigns and audience engagement initiatives across social media channels.
- Ensure social media activities comply with copyright, accessibility, usage rights, moderation standards and organisational policies, while contributing to the continuous improvement of social media processes, workflows and documentation.

Selection Criteria The successful candidate will demonstrate their capacity against the following:





- Demonstrated knowledge of social media platforms, audience behaviours and digital content best practice, with the ability to create and optimise content across multiple channels to achieve engagement and audience growth outcomes.
- Proven ability to demonstrate strong organisational and planning skills, effectively managing competing priorities and stakeholder requirements, coordinating content workflows, and delivering high-quality outcomes within agreed timeframes.
- Well-developed written communication and storytelling skills, including the ability to write engaging social media copy and adapt content for different audiences and platforms.
- Demonstrated ability to foster positive and inclusive online communities effectively by managing audience engagement and moderation activities while exercising sound judgement in responding to sensitive or complex interactions in a public-facing environment.
- Proven ability to apply strong analytical and problem-solving skills to interpret social media performance data, identify insights and trends, and make evidence-based recommendations to improve outcomes.

Desired Skills and Experience

Mandatory

- At least five years of experience in a social media role.

Desirable:
- Experience creating content and managing social media channels for a cultural institution, marketing agency, government agency or similar organisation.
- Interest in Australian audiovisual culture, digital storytelling and audience engagement.

How to Apply When applying via our online e-recruitment system, please address the details in the ‘Key Responsibilities’ and ‘Selection Criteria’ by outlining in 500 words or less, how your skills and relevant experience demonstrate that you would be our ideal candidate.

Your current resume is also to be included in your application.

Inclusion optionals: Links to portfolios, content examples or relevant projects you have significantly contributed to are welcomed but not required.

In addition to an application and your resume, the assessment process for this position may also include an interview and referee reports.

We welcome and encourage applications from people with disability, the LGBTIQ communities, from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds.

Eligibility To be eligible for this position you must:

- Be an Australian Citizen.
- Satisfactorily complete an Australian Federal Police National Police Check.

What we offer you We provide a diverse, inclusive, and supportive work environment with access to:

- Great training and development opportunities.
- Generous leave and flexible working arrangements.
- Our Employee Assistance Program (EAP – a free counselling service for you and your family).
- A competitive salary, plus 15.4% superannuation.
- Rewards and recognition initiatives.

RecuitAbility RecruitAbility applies to this vacancy. Under the RecruitAbility scheme you will be invited to participate in further assessment activity for the vacancy if you choose to apply under the scheme; declare you have a disability; and meet the minimum requirements for the job. For more information see: RecruitAbility | Australian Public Service Commission (https://apsc.gov.au)

Contact Officer

Rachael Saliba | Online Video and Social Media Manager

E: [email protected]

Ph: 02 8202 018

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89234 - APS5 Social Media Coordinator -Oct 2026.pdf

📌 Social Media Coordinator (Acton)
🏢 The National Film and Sound Archive (NFSA)
📍 Acton