Digital Marketing Assistant – FMCG & Consumer Brands

Location: Braeside, VIC

Salary: $70,000 + Superannuation

Employment Type: Full-Time

Build Your Career Across Growing Australian Consumer Brands. We are looking for a creative and commercially minded Digital Marketing Assistant to join a growing Australian FMCG business with a portfolio of brands across healthcare, pharmacy, beauty, personal care and consumer products.

This opportunity is ideal for someone who already has hands‑on experience in digital marketing, social media and content creation and wants to take the next step in their career.

You’ll work closely with the marketing and brand team across multiple projects, giving you exposure to social media, paid advertising, content, SEO, website marketing and brand campaigns.

About the Role

- Creating and managing content for Instagram, Facebook, TikTok and other digital channels
- Supporting Meta advertising campaigns across Facebook and Instagram
- Assisting with TikTok content and advertising
- Creating engaging graphics, videos and digital content
- Supporting SEO, keyword research and website optimisation
- Updating website and digital marketing content
- Assisting with product launches, promotions and brand campaigns
- Monitoring digital campaigns and analysing performance
- Using analytics to identify opportunities to improve engagement and results
- Keeping up with social media trends, content formats and consumer behaviour
- Supporting multiple brands and marketing projects at the same time
- Working with internal teams and external stakeholders to deliver marketing activities

About You

We’re looking for someone who is creative,



organised and confident working across different digital platforms.

- Qualification in Marketing, Digital Marketing, Communications or a related field
- Previous hands‑on experience in digital marketing or social media
- Experience creating content for Instagram, Facebook and TikTok
- Knowledge of Meta Ads Manager
- Understanding of TikTok advertising and paid digital campaigns
- Basic understanding of SEO and website optimisation
- Experience with tools such as Canva, Adobe Creative Suite, CapCut or similar
- Robust written and verbal communication skills
- Good organisation and project coordination skills
- Ability to manage multiple tasks and deadlines
- A creative mindset with strong attention to detail
- Interest in consumer brands, e‑commerce, retail or FMCG

In This Role, Your Responsibilities Will Be:

1. Marketing Campaign Coordination & Communications

- Coordinate the implementation of marketing initiatives and campaigns under the direction of the Marketing Manager.
- Maintain marketing calendars, campaign schedules and activity trackers to ensure projects are delivered on time.
- Coordinate internal stakeholders to support marketing campaigns, promotions and product launches.




- Maintain marketing databases and customer contact lists to support marketing activities.
- Assist with the preparation and distribution of customer email communications, newsletters and promotional announcements.
- Support lead management processes, including tracking enquiries and ensuring timely follow‑up by the sales team.
- Monitor campaign activity milestones and provide regular status updates to the Marketing Manager and relevant stakeholders.
- Assist with the collection and collation of marketing results and campaign performance data for reporting purposes.
- Ensure marketing materials, product information and campaign assets are accurate and current.
- Coordinate trade events, roadshows, distributor events and industry association activities in partnership with Regional Sales Managers.
- Manage event logistics including registrations, displays, product samples, promotional materials and merchandise.
- Maintain the annual trade event calendar.
- Collect and report event outcomes including attendance, leads and customer feedback.
- Support distributor marketing requests and coordinate delivery of approved marketing content and promotional materials.
- Develop and maintain strong working relationships with sales leaders and distributor stakeholders.

3. Marketing Communications & Product Support

- Assist with the development and maintenance of marketing collateral including brochures, product flyers, presentations, catalogues and promotional materials.
- Coordinate collection and organisation of product information, images, videos and technical content.
- Support new product launches through the preparation an

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