Sales & Marketing Specialist – B2B TechnologyTOKN Technology | Perth, Western Australia | Full-time | On-site

Help grow an Australian technology company through digital marketing, direct sales and strategic partnerships.

About TOKN TechnologyTOKN Technology is a Perth-based software company helping industrial organisations simplify and digitise workforce and field operations.

Our software connects frontline workers with the business systems that support them, helping organisations improve productivity, streamline processes, strengthen safety and compliance, and make better operational decisions.

Working with customers across mining, mining services, engineering, construction and other industrial sectors, TOKN extends existing ERP and enterprise systems into the field through practical, integrated software solutions.

We're an established Australian technology business with a growing customer base and opportunities to expand both locally and internationally.

About the RoleWe're looking for a proactive and commercially minded Sales & Marketing Specialist to help develop and grow TOKN's three key sales channels: Digital Marketing, Direct Sales and Reseller Partnerships.

This is a varied, hands-on role combining digital marketing, business development, customer engagement and partner relationship management.

You'll work closely with the TOKN leadership team to identify new opportunities, improve our market presence, generate qualified leads and help turn those opportunities into new customers.

We're not necessarily looking for someone with extensive senior-level experience. We're looking for someone with initiative, strong communication skills, a good understanding of modern sales and marketing tools, and the confidence to engage with customers and business partners.

What You'll Be Doing1. Digital Marketing & Lead Generation

- Help grow TOKN's online presence and generate more inbound sales enquiries.
- Coordinate with external SEO and digital marketing agencies to improve search rankings, website visibility and lead generation.
- Develop and maintain TOKN's LinkedIn and other relevant social media channels.
- Support website content, customer case studies, email marketing campaigns and digital promotions.




- Use marketing analytics to monitor performance, identify opportunities and improve campaign results.
- Work with the leadership team to develop targeted campaigns for key industries and customer segments.

2. Direct Sales & Business Development

- Research industries, companies and potential customers to identify new business opportunities.
- Use AI tools such as ChatGPT and Claude, along with LinkedIn and other research platforms, to support prospecting and lead generation.
- Develop and execute targeted outbound sales and email campaigns.
- Engage prospective customers through email, phone, LinkedIn and industry networking.
- Qualify opportunities, understand customer requirements and arrange or deliver software demonstrations.
- Manage follow-ups, sales activities and opportunities through the CRM.
- Support the sales process from initial enquiry through to proposal and customer conversion.
- Represent TOKN at industry events, trade shows and customer meetings.

3. Reseller & Partner Channel Development

- Build and maintain relationships with TOKN's existing reseller and technology partners.
- Schedule regular partner catch-ups to identify opportunities and maintain engagement.
- Coordinate joint marketing activities, referral initiatives and partner campaigns.
- Organise partner webinars, product updates and sales enablement sessions.
- Help partners understand TOKN's solutions and identify opportunities within their customer base.
- Support the development of new reseller and referral partnerships.
- Track partner-generated leads and follow up opportunities to help convert them into customers.

What We're Looking For
- Experience or exposure in B2B sales, business development, digital marketing or account management, ideally within technology or software.




- Strong verbal and written communication skills, with confidence engaging customers, prospects and business partners.
- A proactive, organised and results-focused approach, with the ability to manage multiple activities independently.
- Familiarity with CRM platforms such as Pipedrive, HubSpot or similar.
- Experience using or an interest in applying AI tools such as ChatGPT or Claude for research, prospecting, content development and sales productivity.
- Understanding of digital marketing, LinkedIn, SEO, email campaigns and lead generation.
- Confidence presenting information, conducting customer conversations and helping move opportunities through the sales process.
- Strong relationship-building, follow-up and sales conversion skills.
- A willingness to learn TOKN's software solutions and understand the operational challenges faced by industrial customers.

Highly Regarded

- Experience in B2B SaaS, enterprise software or technology sales.
- Exposure to mining, industrial services, workforce management or ERP software.
- Experience working with reseller, referral or technology partner channels.
- Familiarity with LinkedIn Sales Navigator, email marketing platforms and marketing automation.
- A qualification in marketing, business, communications or a related discipline.

Why Join TOKN?
- Join an established, Australian-owned technology business with a proven product and growing market opportunities.
- Work across digital marketing, sales and strategic partnerships rather than being limited to one function.
- Gain direct exposure to the leadership team and have a meaningful influence on business growth.
- Develop your commercial, technology and relationship management skills.
- Work with innovative software solutions used by industrial businesses in Australia and internationally.
- Be part of a cooperative, Perth-based team where initiative and ideas are valued.

Interested?If you're commercially minded, enjoy building relationships and want to develop your career in technology sales and marketing, we'd like to hear from you. Apply through LinkedIn with your CV and a brief introduction outlining your relevant experience and interest in the role.

📌 Sales And Marketing Specialist (Perth)
🏢 TOKNtechnology
📍 Perth