About the role

Lead Chamet's global influencer marketing strategy across TikTok, YouTube, Instagram, and other social platforms. Develop and execute creator growth initiatives, manage social media content operations, build creator partnerships, and optimize performance across markets to drive user growth and brand awareness.

Key responsibilities

- Develop Chamet's global influencer marketing strategy across TikTok, YouTube, Instagram, and other social platforms. Identify the right creator segments, content angles, cooperation models, and market priorities to drive user growth and brand awareness.

- Oversee Chamet's social media content planning and account operations, including content calendars, posting strategy, creative direction, trend monitoring, and performance review.

- Identify, evaluate, negotiate, and manage KOL/KOC partnerships across global markets. Build a multi-tier creator network, from high-impact influencers to scalable micro-creators.

- Design influencer and social content campaigns based on market insights, user behavior, product features, and local culture.



Guide creators and internal teams to produce high-quality, localized, and conversion-driven content.

- Track campaign and content performance, including views, engagement, clicks, registrations, paying conversion, CAC, ROI, and LTV. Turn data into clear insights to improve creator selection, content direction, and campaign structure.

- Establish repeatable influencer management, social content, content review, reporting, and campaign execution processes.

About you

- 1+ year of experience in influencer marketing, social media marketing, content marketing, growth, operations, or a related field.

- Strong interest in social media, creators, short-form video, and global consumer apps.

- Good content sense and curiosity about what makes content perform across different platforms and markets.

- Fast learner, self-driven, detail-oriented, and willing to take ownership of projects.

- Working-level English is required. Mandarin communication ability is a solid plus.

📌 Content Marketing Manager (Robinson)
🏢 MANGOSTAR PTE.
📍 Robinson