Digital Content & Marketing Officer (0.8 FTE) Fixed term until 30 June 2028

3001 Melbourne Jean Hailes for Women's Health

Posted 1 day ago

Job Description

The Digital Content and Marketing Officer is a key role in supporting our goal of making health information easy to access for women across Australia. Working in the Content and Marketing team, you’ll help maximise the discoverability, authority and impact of Jean Hailes content across digital channels and evolving search experiences.

You’ll create and strengthen content experiences across our website and channels, bringing together content, user needs and search insights to help women find the right information at the right time, wherever they begin their journey.

This role suits someone with experience of at least one role in digital content, marketing or communications behind them, a passion for women’s health, and a solid interest in how people find information online. With support from our high-performing team, you’ll further develop your skills in content strategy, SEO, AI search and digital analytics.

Key job requirements and responsibilities

- Write and create digital content experiences across the website and other channels, ensuring information is clear, accessible and aligned with Jean Hailes’ tone of voice and evidence-based approach
- Maintain website content in the CMS. This includes updating pages, adding internal links, and flagging content gaps and underperforming pages to the Manager, Content and Marketing
- Develop topic hubs, landing pages and user journeys across all digital channels, including search, social media, email, YouTube and the website to improve discoverability, user experience and engagement across the Jean Hailes digital ecosystem
- Apply agreed SEO and answer engine optimisation (AEO) guidelines when creating and updating content, so it can be understood, cited and surfaced across search and AI-powered experiences




- Support Jean Hailes’ YouTube and video content, including uploading videos, writing optimised titles and descriptions and maintaining playlists
- Deliver digital content and marketing tasks within our activity plans, and contribute ideas on audience needs, channels and timing
- Work with the Social Media Specialist as needed to adapt and distribute content across social channels
- Produce regular performance reports using analytics and search insights and highlight trends and opportunities to improve content.

Requirements of position holder

Education level

A relevant bachelor level (or higher).

Essential

- Excellent written English, with demonstrated ability to create clear, accurate and engaging digital content experiences, includes UX writing, across websites, social media and other digital channels
- Comfortable using digital tools, including a CMS such as WordPress, with basic familiarity with analytics platforms such as Google AnalyticsExperience developing and distributing email communications
- Interest in content discoverability and how people find information online, with a willingness to learn about search, AI-powered experiences and digital content performance.
- At least one role in digital content, digital marketing, or communications
- A passion for women’s health and digital content.

Desirable

- Familiarity with SEO tools such as Google Search Console, or with AEO, structured data or schema markup.
- YouTube channel management or video SEO.
- Familiarity with WCAG accessibility standards.
- Experience in health, not-for-profit or another trust-critical sector.

Personal attributes

- Collaborative and confident working with both technical and non-technical colleagues.
- Proactive, organised and able to manage competing priorities while delivering work on time and to a high standard.
- Curious and keen to learn new skills.

Employment Type

0.8 FTE | Fixed term until 30 June 2028 | Full-time permanent

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