With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About this role

The New Business BDM is a dedicated growth role responsible for accelerating Diageo’s performance in the on premise channel through winning new contracts and unlocking high-quality venues.

This role exists to step-change Diageo’s penetration by targeting a qualified universe of high-potential venues and converting them into long-term, high-value partnerships.

The role is primarily focused on new business acquisition initially, it also retains ownership of new accounts through onboarding and early-stage growth, ensuring customers are successfully embedded, activated,



and set up for long-term success.

The role is accountable for end-to-end pipeline creation, conversion, onboarding, and early revenue realization, driving increased market penetration and positioning Diageo as a trusted commercial partner in On Premise.

You will be responsible for:

- Win new business opportunities against a targeted pipeline of 250+ qualified venues
- Proactively prospect, engage, and convert current customers within priority On Premise segments through disciplined, high-frequency activity
- Develop tailored commercial value propositions based on customer needs, occasions, and profitability drivers
- Lead end-to-end negotiation and contract execution, delivering high-quality, commercially sound agreements
- Drive profitable growth by assessing opportunities and ensuring strong return on investment and long-term value
- Establish strong relationships with key decision-makers, positioning Diageo as a trusted growth partner
- Own the onboarding of new customers, ensuring seamless transition from contract to activation
- Drive early-stage account success through activation, execution, and initial rate of sale growth
- Maintain engagement in newly acquired accounts until they are fully embedded and performing
- Collaborate with internal teams to maximize impact and long-term success
- Maintain strong pipeline rigor,



forecasting accuracy, and reporting standards

The required qualifications for this role are:

- Proven experience in business development, sales, or account acquisition roles
- A strong hunter approach, confident, driven, resilient, and proactive in winning new business
- Demonstrated ability to build pipelines and convert opportunities at pace
- Experience in building customer relationships and influencing decisionmakers
- Strong commercial acumen with the ability to assess profitability, return on investment, and growth potential
- Ability to understand market trends, competitor activity, and customer behavior
- Strong communication and stakeholder management skills
- Ability to transition from winning business → onboarding → early account growth
- High levels of ownership, accountability, and execution rigor
- Proven track record in business development and or sales hunting roles
- Strong commercial negotiation and contract management capability
- Experience within On Premise / FMCG / Liqour / Hospitality preferred
- Data-led approach to pipeline management and prioritization
- Ability to thrive in a high-autonomy, high-accountability environment

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

At Diageo, we offer more than just a role— we offer an environment where you can thrive, grow and be recognized for your impact.

- Competitive reward – Market-leading salary, performance-driven bonus and industry perks
- Flexible ways of working – Hyb

📌 New Business BDM (Sydney)
🏢 Diageo
📍 Sydney