With over 1.3 million members RAC is one of WA's most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be "The driving force for a better WA."
As a Senior Marketing Manager, Insurance you will be responsible for marketing strategy and program development and execution, to support product initiatives and achieve business growth and retention. This opportunity is available full time on an 18-month max term contract.
We are looking for a product marketing expert, who has experience in strategy development, leading teams through change, navigating highly regulated categories and executing a fully integrated go-to-market approach.
This role also plays a key part in the RAC Marketing Leadership team, to nurture and grow capability and culture within the function.
What will you be doing?
Oversee all marketing communications to directly support annual Insurance objectives and business goals.
Ensure high-quality, on-brand marketing materials are delivered on time and within budget, while meeting sales and retention targets.
Oversee production of advertising and promotional materials for Business Units (BUs), ensuring they support product measures such as recent business sales, retention rates, and awareness.
Identify opportunities for improved marketing performance through competitor analysis, data-driven proposition development, and awareness of marketing and media trends.
Lead development and implementation of marketing and communications for all Insurance products,



aligning with annual product and marketing plans to meet objectives and targets.
Facilitate strategic thinking around creative and media strategies, manage complex media plans, and develop the annual marketing plan for RAC Insurance.
Manage tracking and coordination of Insurance marketing and communication budgets, providing recommendations on value creation, and ensure project effectiveness through analysis and ROI disciplines, presenting results to stakeholders for continuous improvement.
What are we looking for in you?
Experience in marketing communication & project management, including strategy development, leading complex campaign execution and digital
Superior relationship management and influencing skills
Management of agency partners and experience working in a matrix structure
Strong experience in demonstrating ROI of marketing investment
Understanding of marketing legislation and compliance requirements
Leadership experience, growing capability and managing teams through change
What can we offer you?
A workplace culture where our people feel valued, respected and empowered




Work in flexible ways that meet work/life commitments and support wellbeing
Professional career development and training
Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
Be part of a purpose led organisation that gives back to the WA community
Opportunities for community engagement and corporate volunteering
A very active Social Club – join one of the most active social clubs in Perth with over 900 members
Applications Close: 7th November ****
RAC is a purpose-led member organisation. Established in ****, RAC has evolved into one of the most trusted organisations in the state, with more than 1.3 million members. At RAC we don't have shareholders. That means we reinvest our profits for the better of our members and our State. Our Purpose is to be the driving force for a better WA. Our Vision to **** is to create a safer, sustainable and connected future for Western Australians. Our Mission is delivering great member services and experiences, whilst inspiring positive community change that makes life better in WA.
RAC is an equal opportunity employer. We continue to build an inclusive workplace where we respect and celebrate differences. We encourage applications from diverse groups including Indigenous and Torres Strait Islander people, physical ability, all ages, LGBTQI+ identities, all languages and diverse cultures and backgrounds.
For any assistance please contact
#J-*****-Ljbffr

📌 Senior Marketing Manager, Insurance (Perth)
🏢 03IIA RACWA Holdings
📍 Perth