Shape how Australians experience KFC across our digital channels
Bring bold creative campaigns and iconic menu favourites to life online
Flexible hybrid working arrangements and a collaborative team culture
At KFC, we're passionate about creating food and brand experiences that Australians crave.
As our
Brand Manager – eCommerce
, you'll play a key role in bringing the KFC brand to life across our digital channels, making sure every customer experience looks, sounds and feels unmistakably KFC.
Reporting to our Head of eCommerce, you'll bring together creativity, consumer insights and commercial thinking to deliver engaging digital experiences that drive sales and strengthen our brand. Working closely with our eCommerce, Marketing and Technology teams, along with agency partners, you'll bring campaigns, promotions and our iconic menu favourites to life online.
A DAY IN THE LIFE OF OUR BRAND MANAGER - eCOMMERCE
Own how the KFC brand shows up across our digital and owned channels, ensuring a consistent and engaging customer experience
Partner with creative agencies to develop exciting digital content, campaigns and experiences that bring our brand to life
Turn strategies and ideas into compelling creative briefs, guiding agency partners from concept through to delivery
Lead end-to-end digital campaigns, bringing together creative, content and channels to drive engagement and sales
Champion our iconic menu favourites across digital channels, ensuring our everyday customer experiences are just as engaging as our big campaigns
Collaborate with MarTech and CRM teams to deliver connected customer experiences across app, web, email and push notifications
Represent eCommerce in promotional and campaign planning, ensuring digital opportunities are considered from the start
Work closely with cross-functional teams to bring campaigns and promotions to market seamlessly
Support the development and launch of exciting new digital initiatives, including loyalty
Use consumer insights and performance data to identify opportunities,



optimise campaigns and continually improve the digital customer experience
ABOUT YOU
You're a commercially minded, creative brand marketer who loves bringing ideas to life and thrives in a fast-moving environment.
You'll bring:
Strong brand marketing experience, ideally in QSR, FMCG, retail or a similar fast-paced consumer environment, with exposure to digital or eCommerce
Experience managing agencies and bringing creative, content and digital campaigns from brief through to delivery
Proven experience delivering campaigns across multiple channels, including app, web and CRM
Working knowledge of MarTech and CRM platforms, with the confidence to collaborate with technical specialists
Strong commercial awareness, with the ability to turn consumer insights and performance data into action
Great communication and stakeholder management skills, with the ability to build relationships and influence others
Ability to juggle competing priorities, adapt to change and stay calm in a rapid-moving environment
A genuine interest in food, culture, consumer trends and creating great digital brand experiences
WHY KFC?
At KFC, you'll be part of a business that combines the scale of a global brand with the opportunity to make a visible impact locally. We offer a collaborative, people-first culture where you'll work alongside talented teams, build meaningful partnerships and contribute to initiatives that shape the future of the business.
You'll also enjoy:
Flexible and hybrid ways of working, including time together at our Frenchs Forest Restaurant Support Centre
Signature career development and leadership programs
Additional leave to focus on your wellbeing
Monthly mobile phone and home internet contributions
Salary continuance cover for permanent employees
Culture Club events and initiatives
Free secure onsite parking at Frenchs Forest
READY TO MAKE AN IMPACT?
If you're excited by the opportunity to combine creativity, commercial thinking and digital innovation to shape how Australians experience KFC, we'd love to hear from you.
#J-*****-Ljbffr

📌 Brand Manager - Ecommerce (Sydney)
🏢 KFC South Pacific (Yum! Brands Subsidiary)
📍 Sydney