G Squared is growing so we're on the hunt for a talented Senior Marketing Data Analyst with an appetite for AI to join our team!
Oversee dashboarding and reporting
Strong experience with tracking and analytics (GA4, GTM)
Team management
What we are looking for
We are looking for a talented marketing data analyst with digital agency experience and deep knowledge of GA4, GTM, Google Ads, Meta and other digital platforms. You will be responsible for overseeing our reporting and dashboards (currently PowerBI), and pioneering AI in the data team. The business is heavily invested in AI and we're looking for someone who can align our dashboarding and reporting with that vision.
In addition, you will have deep knoweldge of digital marketing tracking, and work with clients on tracking, accuracy of reporting, and data integrity across paid media, SEO, and our CRO services.
Full responsibilities include:
Team Management & Delivery
Oversee day-to-day workload of data analysts, ensuring timely delivery of dashboards and reporting
Review and QA dashboards (Power BI) to ensure accuracy, consistency, and usability
Provide guidance, training, and support to junior analysts
Prioritise incoming data requests across multiple clients and stakeholders
Build and maintain client dashboards in Power BI and in Client Web portal
Ensure dashboards align with business objectives and marketing KPIs
Troubleshoot data discrepancies and reporting issues
Standardise templates and improve reporting efficiency across clients
Data Infrastructure (BigQuery / Data Warehouse)




Maintain and optimise data pipelines and data models within BigQuery
Work with engineers/external partners where required to resolve data issues
Ensure data accuracy, integrity, and proper documentation
Support integration of recent data sources into the warehouse
Tracking & Analytics (GA4 & GTM)
Implement, audit, and troubleshoot GA4 tracking setups
Manage GTM containers including tags, triggers, and variables
Conduct regular tracking audits to ensure data reliability
Collaborate with Paid, SEO, and Web teams to ensure tracking supports campaign measurement
Stakeholder Management
Translate business and marketing requirements into data solutions
Communicate insights and issues clearly to non-technical stakeholders
Support client-facing teams with data explanations where needed
Skills & Experience
3–5 years experience in a data/analytics role (agency experience preferred)
Strong hands-on experience with Power BI
Solid working knowledge of BigQuery (or similar cloud data warehouse)
Experience with GA4 and Google Tag Manager (setup, audits, debugging)
Strong SQL skills and understanding of data modelling principles




Ability to QA and troubleshoot data issues independently
Comfortable managing or mentoring junior team members
About G Squared
G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.
We're a motivated team of like-minded individuals who love what we do, and have fun doing it.
We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.
Our consultancy has 3 main service pillars - Paid media, SEO and CRO. Our teams work collectively on our accounts, and ensure our strategies are always integrated. This allows us to take a more wholistic view of digital, and focus on channels working cohesively together, and not against each other.
Purpose-built office building with break-out zones and collaboration stations
Comprehensive, frequent training through our partnership with Sydney University.
Paid parental leave
Holiday bonus
Regular team events
Awards
Winner at APAC Search Awards - Best SEO Campaign
Finalist for Specialist Agency of the Year at the Mumbrella Awards ****
Finalist for Marketing Agency of the Year at AMI Awards ****
Finalist for Independent and Digital Agency of the Year at the AdNews Awards ****
7 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search Awards
G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.
#J-*****-Ljbffr

📌 Senior Marketing Data Analyst (Sydney)
🏢 G Squared
📍 Sydney