Paid Media Specialist - Meta & Google Ads
About us
Aspire Fundraising is an established Australian fundraising and marketing business, located in Molendinar on the Gold Coast. We work with charitable and not-for-profit organisations across the country. We specialise in developing, managing and promoting fundraising campaigns, including charity lotteries, through digital advertising, direct marketing and integrated fundraising solutions. We are looking for a hands‐on experienced, commercially minded Paid Media Specialist to join our team, in office, and work closely with our Digital Manager.
About the role
You will be responsible for the day-to-day management, monitoring and optimisation of paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads. Working alongside our Digital Manager, you will help manage multiple campaigns simultaneously, maximise return on advertising spend (ROAS), identify growth opportunities and ensure advertising budgets are being used effectively. This is not primarily a social media content creation role. We are looking for someone who understands paid advertising, campaign performance and conversion optimisation.
Key responsibilities
Build, launch, manage and optimise Meta and Google Ads campaigns across multiple client accounts.
Monitor campaign performance daily and make adjustments to improve results.
Manage campaign budgets, audience targeting, placements, bidding strategies and ad sets.
Identify underperforming campaigns and recommend changes to improve ROAS.
Scale successful campaigns while maintaining commercially acceptable acquisition costs.
Manage retargeting, prospecting and customer acquisition strategies.
Monitor ROAS, cost per acquisition (CPA), cost per purchase, conversion rates and other key performance indicators.
Analyse advertising data to identify trends,



opportunities and performance issues.
Prepare explicit campaign performance reports and recommendations.
Conduct ongoing A/B testing of audiences, advertising creative, messaging and campaign structures.
Recommend new advertising formats, messaging and audience strategies.
Work with our website and technical teams to improve conversion measurement and campaign performance.
About you
Minimum 3 years' hands‐on experience managing Meta Ads campaigns.
Demonstrated experience managing Google Ads campaigns.
Strong working knowledge of Meta Ads Manager and Google Ads.
Proven ability to manage multiple advertising campaigns and budgets simultaneously.
Strong understanding of ROAS, CPA, conversion rates and campaign optimisation.
Experience with Meta Pixel, GA4, Google Tag Manager and conversion tracking.
Strong analytical skills and confidence interpreting campaign data.
Ability to work independently, prioritise competing deadlines and proactively resolve performance issues.
Strong communication skills and a collaborative, results-focused approach.
Competitive remuneration based on experience.
A full-time, office-based position on the Gold Coast with parking provided.
The opportunity to work across multiple national fundraising campaigns.
Direct collaboration with an experienced Digital Manager and in-house creative and technical teams.
Exposure to meaningful advertising budgets, diverse campaigns and measurable commercial outcomes.
A supportive team environment with opportunities to develop your technical and performance marketing expertise.
Please note:
If you are successful in making it to the interview stage, you will be contacted within a week of sending through your application. All other applications will be kept on file, unless you specifically request that we don't. Thank you for your application.
#J-*****-Ljbffr

📌 Paid Media Specialist - Meta & Google Ads (Gold Coast)
🏢 seek.com.au
📍 Gold Coast