Love driving digital growth, getting stuck into performance data and turning strategy into measurable results? This could be your next move.
I'm partnering with a leading global consumer brand to find an experienced Digital Marketing Manager who can take ownership of its digital marketing strategy across Australia and New Zealand.
You'll lead digital performance across paid media, SEO, eCommerce and marketplaces, working closely with internal teams and agency partners to drive customer acquisition, conversion and commercial growth. This is a role for someone who can think strategically but isn't afraid to roll up their sleeves and get hands-on.
Why this one's worth your time
Join a globally recognised consumer brand with a strong market presence
Take ownership of digital marketing strategy and performance across ANZ
Work across paid media, SEO, eCommerce and marketplace channels
Opportunity to influence digital growth and commercial performance
Collaborate with experienced marketing, eCommerce and agency teams
Melbourne location with a cooperative team environment
What you'll actually be doing
Developing and executing digital marketing strategies focused on customer acquisition, conversion and ROI
Owning paid media performance across Google and Meta, managing agency partners, budgets and key metrics including ROAS, CPA and MER
Leading the ANZ SEO strategy across technical SEO, on-page optimisation and content to drive organic growth
Driving digital growth across DTC, B2B and marketplace channels, including Amazon




Analysing campaign and website performance through GA4 and other analytics platforms to identify opportunities for improvement
Partnering with Marketing and eCommerce teams to deliver integrated campaigns across paid media, CRM, social and digital channels
Managing digital marketing budgets, forecasts and performance reporting
Working with internal stakeholders and external partners to improve website experience, conversion and customer engagement
What you'll bring
8+ years' experience in digital marketing, ideally within retail, consumer brands or a digital agency
Strong experience across paid search, paid social, SEO and eCommerce
Proven ability to manage significant digital marketing budgets and deliver measurable commercial results
Hands-on knowledge of Google Ads, Meta Ads Manager, GA4, Google Search Console and Klaviyo
Demonstrated success developing and executing SEO strategies that drive organic growth
Experience across DTC, B2B or marketplace channels, with Amazon experience highly regarded
Strong understanding of full‐funnel marketing and performance metrics including ROAS, CPA, MER and conversion
Confidence managing agency relationships and influencing senior stakeholders
A commercial, data-driven mindset with the ability to balance strategy and hands‐on execution
If you're passionate about digital performance, know how to turn data into growth and enjoy working with a brand where your impact can be measured, I'd love to hear from you.
#J-*****-Ljbffr

📌 Digital Marketing Manager (Melbourne)
🏢 Mars Recruitment
📍 Melbourne