You'll take ownership of our social media and organic growth strategy, working directly with the Paid Media Team to grow our audience, strengthen our brand and drive an audience into enrolments. This role goes beyond planning content and maintaining a posting schedule. We want someone who understands why content performs, what makes audiences engage and how to build an organic social media presence that contributes to business growth.
Key responsibilities
Own, develop and iterate our organic social media strategy, with Instagram as the primary focus
Identify opportunities to grow our audience, reach new communities and strengthen brand awareness
Plan, capture, edit and produce engaging short-form video, Reels, Stories, graphics, UGC and other social content
Stay across emerging trends, platform developments and changes in audience behaviour
Develop strong hooks, storytelling approaches and creative concepts that encourage people to watch, save, share and engage
Work with our company leaders, educators, students and studio partners
Develop and test lead magnets, content funnels, collaborations and other ways to turn audience attention into enquiries
Work alongside our CMO on creative concepts, content production and testing opportunities
Monitor performance, identify what's working and bring forward practical ideas to improve reach, engagement and conversions




Maintain a strong visual identity while continuing to explore and evolve our creative direction
About you
At least five years' hands-on experience managing social media accounts and developing content
Demonstrated experience growing Instagram accounts through organic strategies
A strong creative eye and practical skills in filming, video editing and visual storytelling
A valuable understanding of content psychology, audience retention and Instagram growth
An understanding of lead generation, funnels, lead magnets and how social media contributes to commercial growth
Confidence identifying trends and translating them into original, relevant content
The ability to manage content production and stay organised across multiple projects and course dates
Someone who brings ideas, takes initiative and can see them through to execution
Clear communication, curiosity and a willingness to grow with the business
About us
In Balance Education is a Global Pilates Education company training Mat and Reformer instructors across Australia, New Zealand, Bali and Europe. Courses combine online learning with practical, in-person training, delivered through a growing network of partner studios and educators. We are very much growing with new locations, partnerships and courses continuing to take shape.
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📌 Digital & Social Media Lead (Sydney)
🏢 In Balance Education
📍 Sydney