St Vincent's Care Services – Spring Hill QLD
At St Vincent's Care, we believe ageing should come with greater choice, connection and opportunities to live well.
We are seeking an experienced and commercially minded
CX Design Lead
to create and grow customer-centred products, services and experiences across our Residential Aged Care and Retirement Living communities.
About the opportunity
This newly created role offers the opportunity to lead the strategic evolution of our
Everyday Choices
and Retirement Living fee-for-service portfolios. You will use customer insight, human-centred design and commercial thinking to identify unmet needs, test new ideas and translate promising concepts into services that can be successfully implemented and scaled.
Your work will help residents access more of the lifestyle, wellbeing, hospitality, personal and premium experiences that matter to them, while supporting sustainable organisational growth.
As CX Design Lead, you will oversee the end-to-end development of new non-clinical products and services, from research and opportunity identification through to prototyping, piloting, implementation and continuous improvement.
This Brisbane-based position is full-time and offered as a 24-month contract. The role reports to the Insights & Innovation Manager.
Key Responsibilities:
Conduct resident and family research to uncover unmet needs and service opportunities
Translate insights into compelling concepts, design briefs and value propositions
Design customer journeys, service blueprints, prototypes and operating models
Build and manage a pipeline of new lifestyle, wellness, dining, transport, concierge, personal service and digital offerings
Develop and test service bundles, packaging, pricing and customer propositions
Lead pilots, establish success measures and recommend whether services should be improved, scaled or discontinued
Create practical playbooks, implementation resources and training approaches that enable services to scale
Monitor customer adoption, utilisation, commercial performance and service outcomes




Lead cross-functional workshops and decision-making across Operations, Hospitality, Lifestyle, Finance, Marketing, Sales, Technology, Legal and Clinical teams
Build service design and customer experience capability across the organisation
Visits to aged care homes and retirement villages as required.
The role supports services delivered across 23 Residential Aged Care homes and eight Retirement Villages nationally, helping improve how more than 3,000 ageing Australians access and experience additional products and services.
About you
You are a strategic thinker and practical designer who can move confidently between customer research, creative problem-solving, commercial analysis and operational delivery.
A tertiary qualification in design, business, innovation, marketing, behavioural science, customer experience, commercial management or a related discipline is preferred.
Postgraduate study or formal training in the same will be highly regarded.
Significant demonstrated experience may be considered equivalent to formal qualifications.
Experience in aged care, retirement living, health, hospitality or another regulated, multi-site service environment will be highly regarded.
Experience scaling services across multiple locations or customer segments would also be advantageous.
Demonstrated experience in customer experience, service design, human-centred design, innovation or new service development
Robust customer research, journey mapping, service blueprinting, prototyping and pilot design capabilities, with the ability to translate customer insights into practical and scalable service solutions.
Commercial acumen and the ability to balance customer needs, operational feasibility, commercial viability,



compliance requirements and portfolio performance when developing and implementing services.
Proven ability to lead cross-functional initiatives, influence stakeholders, facilitate workshops, communicate effectively, and bring structure and momentum to complex or ambiguous opportunities.
Behaviour and values consistently aligned with the Mission, Vision and Values of St Vincent's.
Why join St Vincent's Care?
Join an inclusive, compassionate, and purpose-led organisation committed to social justice, equity, and leading as One St Vincent's. Our work is guided by the values of
Compassion, Justice, Integrity and Excellence
.
More take-home pay with competitive salary packaging options up to $15,990, Novated leasing, plus an optional Meals and Entertainment card up to $2,650 per annum
Friendly team environment with a great community care spirit
Access to the Fitness Passport (FP), Employee Assistance Program (EAP) for you and your family, excellent internal career development and more!
Shape a newly created role with genuine strategic influence
Design services that improve choice, connection and quality of life for ageing Australians
Take ideas from early insight through to implementation and national scale
Help define the future of customer-funded services in aged care and retirement living
Pre-Employment Checks
Your employment is conditional upon the completion of all required pre-employment checks, including a Nationally Coordinated Criminal History Check and an NDIS Worker Screening Check where applicable.
Equal Opportunity and Reconciliation
At St Vincent's, we value inclusivity and diversity. We acknowledge the importance of creating a work environment that is welcoming, safe, fair, and impartial, and we invite people from all backgrounds to join us.
St Vincent's Health Australia embraces Aboriginal and Torres Strait Islander people's unique perspectives, knowledge, and culture. We warmly encourage applications from Aboriginal and Torres Strait Islander Peoples. For further information, visit
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📌 Cx Design Lead (Brisbane)
🏢 St Vincent's Care Services
📍 Brisbane