Connect APAC are partnering with one of Australia's most successful and well-known consumer health companies in the search for a Senior Brand Manager
You will have true end-to-end ownership on one of their leading brands across their portfilio, reporting directly into SLT.
The business
Our client is on of Australia's leading consumer health companies. Its portfolio includes some of the most well-known vitamin, supplement and natural health brands in the country, sold through pharmacy, grocery and online.
It's innovation led, entrepreneurial and quick to market. Ideas get acted on, and you'll see the impact of your work in market.
The role
This is a hands on and strategic Senior Brand Manager role with full accountability for brand strategy, NPD and A&P.; You'll own the brand's direction from insight through to launch, with a strong focus on media and digital activation. You'll work closely with Sales, Supply Chain, the in-house Graphics Studio, Digital Marketing and senior leadership.
What you'll do
Set and drive the strategic direction of your brand, and find new opportunities for growth
Lead NPD from concept to launch, managing the full project timeline across internal teams and suppliers
Own the A&P; budget, including media planning and activations across digital, TV and print
Work with the media agency to plan, run and optimise campaigns
Hit profit targets, and build and execute plans to grow margin




Keep the brand competitive through the marketing mix: product, pricing, promotion and placement
Brief, train and engage the sales team so they can sell the brand well to pharmacy and retail buyers
Represent the brand at trade shows and industry events
Use market data, research and segment insights to inform decisions
About you
Experience in FMCG and/or Pharmacy/OTC
Ideally operating at a Senior Brand Manager level, or a Brand Manager ready for their next step
Proven NPD experience with strong project management skills
Experience managing budgets and forecasting
A track record of developing and running marketing and advertising campaigns, including TV, print and digital
Confident using market data, research and category insights
Highly organised and accurate, and able to hit deadlines in a fast-moving environment
Strong communicator who builds valuable relationships internally and externally
A self-starter who works well autonomously and wants to grow a portfolio
A degree in Marketing, Business or a related field
Why apply?
Full ownership and autonomy to drive a well-known Australian brand
Real influence in a business where decisions happen quickly
Broad exposure across sales, supply, digital and creative
Opportunities to progress either upwards into more senior marketing roles, or cross-functionally
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📌 Senior Brand Manager (New South Wales)
🏢 Connect APAC
📍 New South Wales