Tradie Outreach is a digital marketing agency helping tradies and trade-based businesses generate high-quality leads and win more work through Meta advertising.

We're building a high-performing agency with big ambitions, and we're looking for driven people who want to grow alongside us.

We believe in giving great people the opportunity to take ownership, develop valuable skills and make a genuine impact.

About the Role

We're looking for an A-player Digital Strategist who wants more than just another job in digital marketing.

You’ll manage your own portfolio of clients, take ownership of their advertising performance and lead a dedicated team of virtual assistants who help execute your strategies.

You’ll be responsible for developing advertising strategies, improving campaign performance, building strong client relationships and coordinating your team to deliver great results.

You’ll have the autonomy to make decisions, develop your skills and make a genuine impact on client growth.

We're looking for someone who's ambitious, proactive and competitive. Someone who takes pride in their work, moves with urgency and genuinely wants to win.

We're not looking for someone who simply wants to clock in and clock out. We're looking for someone who wants to get better, take ownership and build a successful career.

What You'll Be Doing

Meta Ads & Campaign Performance

- Manage and optimise Meta Ads campaigns for your own portfolio of clients.

- Analyse results and improve lead volume, lead quality and cost per lead.

- Identify opportunities to improve performance and scale winning campaigns.

Creative Strategy & Testing

- Research competitors and identify winning ads.

- Develop and test new hooks, offers and creative concepts.

- Brief your virtual assistants and oversee creative production and campaign launches.

Client Management & Strategy





- Manage your own portfolio of clients and become their go-to marketing partner.

- Lead performance meetings and develop strategies to help clients grow.

- Build robust relationships and proactively communicate campaign updates.

Team Leadership & Organisation

- Lead and coordinate your dedicated virtual assistants.

- Delegate tasks and ensure work is delivered to a high standard.

- Manage onboarding, follow-ups and ongoing campaign optimisation.

What We're Looking For

We're looking for someone with hands-on Meta Ads experience, a strong work ethic and the ambition to become exceptional at what they do.

Experience matters, but attitude, accountability and the desire to win are just as important.

We're looking for someone who:

- Has experience managing Meta Ads campaigns and understands what drives results.

- Can analyse data, think strategically and make commercially sound decisions.

- Communicates confidently and builds strong client relationships.

- Is organised, proactive and capable of managing multiple clients.

- Takes ownership, moves with urgency and doesn't need to be chased.

- Is ambitious, competitive and constantly looking to improve.

Experience working with tradies, builders, GoHighLevel or direct-response copywriting is a bonus.

We're looking for A-players who combine the skills to do the job with the drive to keep improving, take ownership and win.

What You’ll Get Out of Working With Us

Your Own Portfolio of Clients





Take ownership of your clients, develop their advertising strategies and see the direct impact of your work on their businesses.

Your Own Dedicated Team

Lead dedicated virtual assistants and develop practical skills in delegation, team management and leadership.

Professional Development & Paid Training

Access paid training and educational resources to develop your skills across Meta Ads, campaign strategy, creative testing and client management.

Autonomy and Ownership

Make decisions, solve problems and take responsibility for your clients' results rather than simply following instructions.

Genuine Career Progression

We're building a growing agency, and we want the people who join us to grow with it.

As you develop your skills and demonstrate strong performance, you'll have opportunities to take on greater responsibility and progress into more senior positions, such as Senior Digital Strategist, Head of Client Strategy or broader leadership roles.

You could eventually take responsibility for larger client portfolios, lead a bigger team and help shape the direction of the business.

Your progression will be driven by your performance, initiative and ability to deliver results. For the right person, this is an opportunity to build a genuine long-term career rather than simply move between jobs.

Competitive Salary

Earn 75,000–90,000 + super, depending on experience, with opportunities to grow as your skills, performance and responsibilities develop.

The Opportunity to Build Something

Join a growing agency where your contribution matters. Help improve how we operate and play a meaningful role in the business's growth.

Our goal is to help you become exceptional at what you do, build valuable skills and create a genuine long-term career with us.

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📌 Digital Strategist – Meta Ads (Sydney)
🏢 Tradie Outreach
📍 Sydney