Proven experience leading social media operations for established international companies or brands;

Strong experience across both visual/static and video content, with an understanding of how different formats support brand and business objectives;

Proven experience managing and developing a social media/content team, including goal setting, resource allocation, and team performance;

Experience in a managerial or team-lead role, with ownership of social media strategy, performance, and team development.

Strong football knowledge and being a passionate football fan are highly preferred.

Please include links to the social media pages/accounts you have managed.

1. Social Media Strategy & Business Ownership

Own the overall social media strategy and roadmap, translating business and brand objectives into clear goals, channel strategies, content direction, and execution plans;

Define the role of each social media platform and continuously optimize the channel mix based on audience, performance, and business priorities;

Set explicit KPIs and performance standards and take ownership of overall results.

Lead and develop the social media/content team through goal setting, resource allocation, performance management, and coaching;





Establish efficient workflows across content planning, production, publishing, analysis, and optimization;

Prioritize projects and allocate resources based on business impact.

3. Content & Brand Management

Own the overall content strategy, content pillars, and publishing rhythm across platforms;

Set content quality standards and ensure consistency in brand positioning, tone of voice, and messaging;

Guide the team in developing both static and video content tailored to each platform.

4. Performance & Data Management

Establish social media KPIs, reporting, and performance monitoring across key metrics;

Identify trends and performance gaps, translate insights into strategic decisions, and drive continuous optimization.

Conduct competitor and market analysis to identify industry trends, content opportunities, and emerging social media strategies;

Monitor competitor activities and performance, translate insights into actionable recommendations, and continuously improve the social media strategy.

Other Requirements:

Mandarin proficiency is highly preferred and a significant advantage

You must have full Australian working rights to be eligible to apply.

#J-18808-Ljbffr

📌 Senior Social Media Specialist (Melbourne)
🏢 Aututech
📍 Melbourne