Digital Marketing Coordinator (Melbourne)

Digital Marketing Coordinator (Melbourne)

25 Oct
|
Bluefin Resources
|
Melbourne

25 Oct

Bluefin Resources

Melbourne

Digital Marketing Coordinator – Paid Media (2 Opportunities)

Melbourne | $90,000 + Super | Permanent, Full-Time

Please note: Applicants must be available to start before 23 November 2026.

About the Opportunity

We're working with a well-established Australian retail group that's looking for two Digital Marketing Coordinators to join its team.

If you enjoy paid media, love seeing the results of your campaigns and want to develop your skills across some of Australia's best-known retail brands, this could be a great next step.

You'll be joining a collaborative and supportive digital marketing team where ideas are encouraged, people work closely together, and there's plenty of opportunity to learn from experienced marketing professionals.

With all digital marketing managed in-house, you'll gain hands-on exposure to campaign execution, performance optimisation, customer acquisition and engagement across multiple digital channels.

The Opportunities

We're recruiting for two positions within the same team:

Digital Marketing Coordinator – Acquisition

Focused on attracting new customers, driving online sales and growing loyalty program memberships through paid digital marketing campaigns.

Digital Marketing Coordinator – Engagement & Retention

Focused on increasing customer engagement, supporting loyalty initiatives and encouraging repeat purchases through targeted digital campaigns.

Both roles share similar day-to-day responsibilities, with exposure to paid search, paid social, CRM and e-commerce.

Key Responsibilities

- Coordinate and execute paid digital marketing campaigns across Google Ads, Google Shopping, Performance Max, Meta and TikTok.
- Monitor and optimise campaign performance to improve online sales, customer acquisition and engagement.
- Support loyalty program initiatives, including campaigns designed to attract new members and encourage repeat purchases.
- Assist with audience targeting, segmentation and remarketing campaigns.
- Support customer engagement and retention initiatives using Braze CRM .




- Analyse campaign performance using Google Analytics and other reporting tools, identifying opportunities for improvement.
- Collaborate with internal marketing teams and stakeholders to deliver campaigns on time and achieve business objectives.
- Contribute fresh ideas to improve digital marketing performance and customer experience.

About You We're looking for someone passionate about digital marketing who enjoys working with data and wants to develop their skills in a fast-paced retail environment.

Ideally, you'll bring:

- 2–3 years of digital marketing experience, either agency-side or in-house.
- A degree in Marketing, Communications, Media, Advertising or a related discipline.
- Hands-on experience with at least one of Google Ads, Meta Ads Manager or Google Analytics is essential.
- A valuable understanding of paid search, paid social and digital campaign performance.
- Strong organisational skills and the ability to manage multiple campaigns and deadlines.
- An analytical mindset, with an interest in using data to improve marketing results.
- Strong communication skills and a collaborative approach to working with others.

Experience within retail, fashion, e-commerce or CRM platforms such as Braze would be advantageous but isn't essential. What's on Offer?

- $90,000 base salary + superannuation.
- 50% staff discoun t across selected company brands.
- Opportunity to work with two of Australia's most recognised retail brands.
- A collaborative, supportive team culture with exposure to experienced digital marketing professionals.
- Hands-on experience across paid media, CRM and e-commerce, including platforms such as Google Ads, Meta and Braze.
- Career development opportunities within an established retail group with an international presence.

Interested? If you're looking to take the next step in your digital marketing career and want to gain hands-on experience across well-known retail brands, we'd love to hear from you.

Apply today or email Dan at [email protected] for a confidential chat about the opportunities.

📌 Digital Marketing Coordinator (Melbourne)
🏢 Bluefin Resources
📍 Melbourne

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