Fintech Growth Marketing Specialist — Ai-Driven (Melbourne)

Fintech Growth Marketing Specialist — Ai-Driven (Melbourne)

25 Oct
|
Trade View
|
Melbourne

25 Oct

Trade View

Melbourne

- What Fintech Growth Marketing Specialist AI Dr...

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pay.com.au is one of Australia’sfastest‑growingtechnology scale-ups,trustedby businesses. As we continue to scale in Australia and launch into the US under PayRewards.com, our mission is tosimplify and supercharge the way they pay everyday expenses. Since 2019,we’vebeen transforming business payments by enabling companies—from sole traders to large enterprises.

Our unified platform lets users link their bank accounts and any major credit card, improving cash flow while unlocking powerful rewards on every transaction.

Recognised as a rapidly scaling Australian success story—with coverage in outlets likethe Australian FinancialReview notingour growthwitha$600+million valuationwe’rereshaping how businesses think about payments,loyaltyand financial efficiency.

Atpay.com.au,you’lljoin a fast-growing team shaping the future of B2B payments. Our Melbourne office is a hub of creativity, collaboration, and seriously great coffee—an environment where ideas move quickly and impact is felt every day. If you want to be part of a company with momentum, this is the place to be.

- Be part ofanexciting Tech Scale-up, with teams across Australia and the USA.
- Enjoy flexible working arrangements and a great work-life balance.
- Awarded 2025 People’s Choice Award winner at the Finder Innovation Awards,



Finalist for FinTech Organisation of the Year at the 2025 FinTech AustraliaFinnies, Number 1 on the Smart50 list 2024, Top 3 Deloitte Tech Rapid 50 & Victoria State Champion
- Grow your career in a culture that values creativity, innovation, and collaboration with access to learning budgets to accelerate your career.
- Our new Pay HQ in Windsor brings together great coffee, collaborative spaces, and the kind of energy that makes doing your best work easy.

Growth Marketer.

Our marketing team is obsessed with one thing: the customer. What recent customers think of us, what they love, and what makes them hesitate.

As a Growth Marketer,you’llsit right in the middle ofdrivingit: reading whatactually drivescustomer behaviour, designingand buildingtheprograms and teststhat shift it, andrefining the mechanics that keep running oncethey’reproven.You’lltake first crack at testing affiliate, referral and word-of-mouth as a brand-new channel, and partner closely with the specialists who run paid and web to shape what they build.

Responsibilities

- Read customer behaviour and turn it into testable hypotheses–what makes someone refer a mate, take the next step, or come back.
- Design incentive and reward mechanicsincludingreferral structuresandactivation nudgesacross owned and partner channels.




- Take point onbuilding out andtesting affiliates,referraland word-of-mouth as a new channel: design it, launch it, read the result, and hand off a running mechanic if it proves out.
- Build and automate the operational side of whateveryou’retesting in our marketingandautomation tools, so it runs without babysitting.
- Own the test loop:tracking, attributionreads, andfeeding what you learn back into the growth strategy and forecast.
- Stay accountable for the overall program’s and each test’sgoals & metrics for success,includingCPA, CAC, conversion.
- Brief,partnerand get your hands dirtywith ourcampaigns,paid media,weband CRO specialists, so your briefs are sharp,strategicand actionable.

About You

- 2-4 years ingrowthor acquisition marketing, or an equally hands-on role, withreal experiencerunning paid and/or web/CRO work yourself.
- Self-serviceB2B backgroundhighly regarded; SaaS, fintech,paymentsor accounting experience preferred.
- You understand what motivatesaction, andcan point to incentive or reward mechanicsyou’veactually designed.
- Comfortable building and automating processes yourself in a marketing-automation or CRM tool.
- Fluent in attribution and A/B testing; second nature pulling and presenting performance data (Mixpanel, Amplitude, GA4 or similar) to showwhat’sworking.
- A structured thinker who breaks down ambiguous problems and stays curious about why experiments land the way they do.
- A feel for brand and copy — you can write and tighten on-brand test copy yourself.
- Comfort in Figma and basic creative-design handling a plus.

Bonus:you’vedesigned or tested referral, affiliate,loyaltyor incent

📌 Fintech Growth Marketing Specialist — Ai-Driven (Melbourne)
🏢 Trade View
📍 Melbourne

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