Looking to join an exciting consumer brand on a mission to change drinking culture?

We’re hiring a Head of Brand & Marketing

About Heaps Normal

We’re normalising mindful drinking by brewing beer that tastes so good, you won’t miss the alcohol. We’re not here to talk about being sober or hold that up as the end goal. Whether you’re taking a night off or ditching the booze for life, we reckon it’s time to talk about something more interesting. Whether that’s having a positive time, a good chat and a good drink. We’re the weirdos redefining normal for the better and celebrating people who do the same.

Heaps Normal is an independent, non-alcoholic Australian beer company, brewing real beer without the hangover. As a B Corp certified business, we’re proud to be part of a global community using business as a force for good.

Our values

Shout the first round: Give first and be a good human. We don’t wait to be asked. We go out of our way to do what’s right for our team, our community and our environment.

Return the empties: We never walk past a problem. Whether it’s a spot fire or a raging inferno, we run towards the fire.

Build each other up: We look after ourselves and look out for our mates. This means investing in people, always putting family first and elevating those we interact with.

Question normal: Walk a mile in their shoes and try to see things from an alternative point of view. Your normal may not be my normal, and normal today may not be normal tomorrow.

About the role

Employment Type: Full-time

Location: On-site in Marrickville, Sydney

Manager: Chief Growth Officer

Reports: Five direct reports across our brand and creative team

David Walsh, the bloke behind Mona,



put it better than we could: “Upset people if you can, make mistakes if you have to, just don’t let us drift to the fucking middle.”

That’s the job. We started in 2020 with one beer and a hunch. Now we make beer and wine, pour draught in pubs, sell through bottle shops, bars and restaurants in Australia and overseas, and run our own venue, the Heaps Normal Health Club, at our Marrickville HQ. This is the stage where most brands get sensible, sand off the edges and start sounding like everyone else. We’d rather not.

This is a new role, leading brand and marketing and reporting to our Chief Growth Officer. You’ll set the creative direction, lead our brand and creative team and make sure Heaps Normal shows up as one brand everywhere people find us: our online store, the trade, partnerships and collabs here and overseas, and over the bar at the Health Club.

We earn our place in culture by showing up for the communities we’re part of: live music, hospitality and drinks. We give first, people come back and they bring their mates. Your job is to keep that going as we get bigger.

If you worked here this past year, here are some things you might have been involved in:

- You’ve led a talented creative team to build and launch Heaps Normal’s non‑alcoholic wine brand, High Hopes. It was our biggest launch since day one,



and it came with a punk music video, a zine and a smash room at the launch party.
- You’ve put out records through Heaps Normal Records, our in‑house label that sends every dollar of profit back to the artist, including the debut single from Sydney punks Meow Meow & the Smackouts.
- You’ve helped open the Heaps Normal Health Club, our venue in Marrickville, and seen it named one of the 50 coolest retailers in the world by the World Retail Congress.
- You’ve teamed up with Lune on a Father’s Day pastry made with our Jazz Stout.

The responsibilities

Keep us out of the middle

- Set the brand and creative strategy across beer, wine and whatever comes next, and hold us to it as we grow.
- Back the ideas only we could and would do. If it’s not a hell yes, it’s a no.
- Take creative risks on purpose and own the misses.
- Stay close to what’s happening in music, hospitality and drinks, and keep us playing in new and exciting spaces.

Lead the creative work

- Brief, inspire and edit everything we make: campaigns, collabs, content, packaging, point of sale and merch.
- Lead brand partnerships and collabs with artists, venues and other brands, in Australia and overseas.
- Grow our community through events and Dispatch, our email newsletter.

Make it one brand

- Get brand and creative working as one system across D2C, wholesale and draught, partnerships and the Health Club.
- Work closely with our sales team and Venue Manager so the brand turns up properly in every bottle shop, every pub and at our own bar.
- Own the brand and marketing plan and budget, and show what the work did for brand preference

📌 Head of Brand (Sydney)
🏢 Heaps Normal
📍 Sydney