Director of Marketing / CMO - High-Ticket Coaching (Fully Remote)

$300k Package (Inc Super) + ~$120k Bonus

We're Alignr, a modern recruitment & growth partner helping ambitious businesses hire smarter and faster.

This time we're partnering with a leading business coaching and systems company for residential builders. They've grown to with ~700 members and around 90 people across six countries, and they've been operating since 2004, so this is an established business that's hit another gear, not an overnight play.

They have big growth plans which is where this role comes into play + a planned portfolio of companies beyond the core coaching business.

This is the hire that puts a genuine leader at the helm of marketing. In July 2026, Sales and Delivery each got a director paid on their number. Marketing is the last major function the founders still run day to day, and the plan to double the business doesn't fit inside their calendars. This seat is where that accountability now lands.

Importantly, this seat leads the department, it isn't a performance marketer with a bigger title. You'll set the standard, measure against it, give the feedback, have the hard conversation with whoever's missing it, and bring ideas to the founders before they reach in. You'll need to know what good marketing looks like and lead the team to it, both qualitatively and quantitatively.

The package (clear and uncapped)

- $250,000 - $300,000 Package (inc super), with headroom up to $350,000 for a proven operator
- Monthly bonus: a department ladder on new sales and blended CAC, worth ~$6,000 per month at target (~$72k per year), uncapped
- Quarterly bonus: a C-suite bonus on revenue growth and net profit, worth ~$12,000 per quarter at target (~$48k per year)




- On-target earnings: ~$420,000 (base plus ~$72k plus ~$48k), and genuinely uncapped past target, with every performance band above target worth more (around $480k at the next band up)

The upside is uncapped in writing, and so is the accountability: monthly ladder payments require the operating standards to be met that month. To be fully transparent, day 91 is also a review point, when bonuses switch on, we look at whether the pipeline numbers have moved. It's stated openly in the ad, the interview and the agreement, so there are no surprises for anyone.

Are you looking for...

- A genuine C-suite seat alongside two owners and two directors, held by results rather than title?
- Full ownership of the entire top of funnel across two continents, with budget scaling toward $400k+ per month and a mandate to open current channels?
- A role where marketing is openly the single biggest growth lever, setting the pace for Sales and Delivery?
- A proven, established business with a clear path to ~$50M and a portfolio of companies to come?
- A top-of-market, genuinely uncapped package with a real equity conversation on the table at 12 months?

What's in it for you

- A genuine C-suite seat alongside the two owners and two directors, held by results
- A top-of-market, uncapped package: $300k base (up to $350k) plus ~$120k of bonuses at target (~$420k OTE),



uncapped past it
- Real ownership of the entire top of funnel across two continents, with budget scaling toward $400k+ per month
- Marketing as the single biggest growth lever in the business, setting the pace for Sales and Delivery
- All-star Sales and Member Success teams already at high standards, the sales process is taught at industry events, and Member Success runs sub-4% churn
- A goldmine of untapped proof (a win a day, member trainings, Grand Designs and HGTV features) that barely reaches marketing today
- Fully remote, high-trust, all-in executive culture

The role

You'll report to the Managing Director and Co-Owner day to day, with a weekly 1:1, and to the Founder and CEO on the monthly full-funnel review. You'll hold a genuine seat on the executive team alongside the two owners and the Heads of Sales, Delivery and Tech, and lead a marketing function of around 10 to 12 through five pod leads spanning growth marketing, marketing optimisation, creative ops, events, global partnerships and video.

You'll own every dollar and every name that enters the pipeline before a salesperson speaks to it: paid traffic, funnels, creative, webinars, live events and partnerships, all pointing at one output, qualified builders booked in front of the sales team at a cost per acquisition that holds while spend climbs.

The needle-mover is clear: grow new sales from the current floor toward 70+ a month across the two territories at a blended CAC under $6,000, while paid spend scales from ~$250k a month toward $400k+.

Within 12 months the founders are out of marketing's day to day, and the department runs as a flywheel with Member Success and

📌 Director of Marketing (Sydney)
🏢 alignr
📍 Sydney