Baseplan is a leading ERP software provider to the equipment rental and hire industry. For over 35 years, we've helped asset-intensive businesses streamline operations, improve visibility and drive performance through technology. As part of the Volaris Group, we combine the agility of a specialist software company with the backing and stability of a global software portfolio.

We're entering our next phase of growth and are looking for an experienced Sales Director - New Business to lead customer acquisition across ANZ and Southeast Asia while supporting our US growth strategy.

Baseplan is a leading ERP software provider to the equipment rental and hire industry. For over 35 years, we've helped asset-intensive businesses streamline operations, improve visibility and drive performance through technology. As part of the Volaris Group, we combine the agility of a specialist software company with the backing and stability of a global software portfolio.

We're entering our next phase of growth and are looking for an experienced Sales Director - New Business to lead customer acquisition across ANZ and Southeast Asia while supporting our US growth strategy.

The Prospect

We're looking for a proven hunter who enjoys building pipeline, opening doors and winning new customers. You'll personally drive new business growth across Australia, New Zealand and Southeast Asia while leading an experienced US-based Business Development Manager and partnering with an outsourced marketing provider.

You’ll sell a high-value, business-critical ERP solution to executive stakeholders within equipment rental, construction,



asset management and related industries. Deals are complex, involve multiple stakeholders and require strong commercial thinking, value-based selling and disciplined opportunity management.

If you’re at your best building relationships, uncovering business challenges and turning opportunities into long-term customers, we’d love to hear from you.

What You'll Be Doing

Drive New Business Growth:

- Personally generate the majority of new business pipeline across ANZ and Southeast Asia.

- Develop target account strategies and build relationships with decisionmakers.

- Prospect through cold calling, email, LinkedIn, networking, referrals and industry events.

- Take ownership of opportunities from initial engagement through to contract execution.

- Build compelling business cases and ROI propositions for senior stakeholders.

Lead Complex Sales Opportunities:

- Conduct high-quality discovery and needs analysis.

- Engage economic buyers and executive sponsors.

- Coordinate demonstrations, solution design and proposal development.

- Navigate long sales cycles while maintaining momentum and stakeholder engagement.

- Negotiate commercial outcomes and successfully close new business.

Lead US Sales Activity:





- Coach and support an experienced US Business Development Manager.

- Conduct pipeline reviews, forecasting and sales planning.

- Provide strategic guidance on significant opportunities.

- Embed clear sales processes, qualification standards and forecasting discipline.

Partner with Marketing:

- Work closely with Baseplan's outsourced marketing provider.

- Influence campaigns, events and lead generation activities.

- Ensure marketing investment translates into qualified pipeline and revenue outcomes.

- Review and assess the effectiveness of the current marketing model.

What We're Looking For

Essential

- 7+ years' experience in B2B software sales with a strong record of new business acquisition.

- Demonstrated success selling ERP, SaaS or other complex business software.

- Proven hunter mentality with strong outbound prospecting and cold-calling capability.

- Experience selling to executive and senior leadership stakeholders.

- Strong solution-selling and value-selling skills.

- Experience managing complex, multi-stakeholder sales cycles.

- Ability to build, manage and accurately forecast pipeline.

- Excellent communication, influencing and relationship-building skills.

Highly Regarded

- Experience selling into equipment rental, construction, asset management, field service or related sectors.

- Exposure to Southeast Asian and/or US markets.

- Experience with MEDDICC, Challenger, SPIN, Solution Selling or similar methodologies.

- Experience managing remote sales teams.

- Experience working with outsou

📌 Sales Director (Sydney)
🏢 Baseplan Software
📍 Sydney