Crederaempowerstheworld'sleadingbrandstonavigatethecomplexitiesofdata,technology,andmarketing.AstheglobalconsultancyembeddedwithinOmnicom'screativeandmediascale,webridgemarketingambitionandtechnicalexecutiontoaccelerategrowthandbuildtransformationsthatlast.

The CDP Architect is responsible for defining and delivering Tealium-led customer data and CDP solutions that enable governed first-party data collection, identity resolution, audience segmentation, real-time activation, and customer experience use cases. They bridge business requirements, data strategy, and technical implementation, ensuring Tealium solutions are scalable, compliant, integrated, and aligned to client objectives while remaining aware of where other CDP capabilities may be relevant.

The role combines strategic advisory with hands-on Tealium solution design, helping clients define how customer data should be captured, standardised, enriched, stitched, stored, and activated across the Tealium Customer Data Hub, adjacent CDP platforms where applicable, and the wider Martech ecosystem.

JobDuties:

Clientadvisory,TealiumandCDPstrategy

- Advise clients on Tealium-led CDP strategy, governance, operating models, and roadmaps.
- Facilitatediscoveryacrossdatacollection,identity,consent,activation,andintegrationneeds.
- Translatebusinessgoals,journeys,andmeasurementstrategiesintopracticalTealium-firstsolutionplans.
- AssessexistingTealium,CDP,martech,anddatalandscapesformaturity,gaps,andscalability.
- Design end-to-end Tealium architectures across iQ, EventStream, AudienceStream, DataAccess, data sources, and connectors.
- SpecifyintegrationswithCRM,MAP,analytics,datawarehouse,consent,media,ecommerce,mobileapp,andotherCDPswhererelevant.




- GuidedeliveryteamsthroughTealiumconfiguration,integration,QA,release,andoptimisation.
- Provide hands-on design input across profiles, libraries, tags, extensions, audiences, connectors, APIs, and environments.
- Identify risks such as data quality, consent, duplicate events, identity gaps, tag bloat, and connector limitations; recommend practical fixes.

Stakeholderalignment.

- Translatebetweenmarketing,analytics,privacy/legal,dataengineering,developers,anddeliveryteams.
- Alignaudiencestrategy,campaignorchestration,datagovernance,andconsentenforcementwithTealiumcapabilities.
- Helpclientsmovefromfragmentedtag,CDP,andactivationprocessestogoverned,real-timecustomerdataoperations.
- Supportproposals,estimates,solutionshaping,platformassessments,andCDPmaturityreviews.
- MentorconsultantsandstaycurrentonTealiumreleases,certifications,partnerecosystem,andCDPmarkettrends.

Qualifications

- DeepexperiencewithTealiumCustomerDataHub,includingiQ,EventStream,AudienceStream,DataAccess,andconnector-basedactivation.
- WorkingknowledgeofotherCDPsorcomposablecustomerdataarchitectures,includinghowtheyintegrateorcoexistwithTealium
- Strongworkshopfacilitation,stakeholdermanagement,andcross-functionalcollaborationskills.
- Significantexperience,typically6+years,acrossTealium,CDPs,tagmanagement,analytics,dataintegration,ormartechplatforms.
- DemonstratedexperienceleadingarchitectureortechnicaldesignforcomplexTealiumorcustomerdataimplementations.

KPIs

- QualityandeffectivenessofTealium-ledCDPsolutionsdeliveredtoclients.
- ContributiontoTealiumstrategy,CDPassessments,implementations,migrations,andoptimisationroadmaps.
- Contributiontoproposals,solutionshaping,andTealium/CDPpre-salesneeds.

📌 CDP Architect (Melbourne)
🏢 Omnicom Oceania
📍 Melbourne