Senior Brand Manager (Northern Beaches Council)

Senior Brand Manager (Northern Beaches Council)

25 Oct
|
Connect APAC
|
Northern Beaches Council

25 Oct

Connect APAC

Northern Beaches Council

Connect APAC are partnering with one of Australia's most successful and well-known consumer health companies in the search for a Senior Brand Manager

You will have true end-to-end ownership on one of their leading brands across their portfilio, reporting directly into SLT.

The business

Our client is on of Australia's leading consumer health companies. Its portfolio includes some of the most well-known vitamin, supplement and natural health brands in the country, sold through pharmacy, grocery and online.

It's innovation led, entrepreneurial and quick to market. Ideas get acted on, and you'll see the impact of your work in market.

The role

This is a hands on and strategic Senior Brand Manager role with full accountability for brand strategy, NPD and A&P.; You'll own the brand's direction from insight through to launch, with a strong focus on media and digital activation. You'll work closely with Sales, Supply Chain, the in-house Graphics Studio, Digital Marketing and senior leadership.

What you'll do

- Set and drive the strategic direction of your brand, and find new opportunities for growth
- Lead NPD from concept to launch, managing the full project timeline across internal teams and suppliers
- Own the A&P; budget, including media planning and activations across digital, TV and print
- Work with the media agency to plan, run and optimise campaigns
- Hit profit targets, and build and execute plans to grow margin




- Keep the brand competitive through the marketing mix: product, pricing, promotion and placement
- Brief, train and engage the sales team so they can sell the brand well to pharmacy and retail buyers
- Represent the brand at trade shows and industry events
- Use market data, research and segment insights to inform decisions

About you

- Experience in FMCG and/or Pharmacy/OTC
- Ideally operating at a Senior Brand Manager level, or a Brand Manager ready for their next step
- Proven NPD experience with robust project management skills
- Experience managing budgets and forecasting
- A track record of developing and running marketing and advertising campaigns, including TV, print and digital
- Confident using market data, research and category insights
- Highly organised and accurate, and able to hit deadlines in a fast-moving environment
- Strong communicator who builds good relationships internally and externally
- A self-starter who works well autonomously and wants to grow a portfolio
- A degree in Marketing, Business or a related field

Why apply?

- Full ownership and autonomy to drive a well-known Australian brand
- Real influence in a business where decisions happen quickly
- Broad exposure across sales, supply, digital and creative
- Opportunities to progress either upwards into more senior marketing roles, or cross-functionally

📌 Senior Brand Manager (Northern Beaches Council)
🏢 Connect APAC
📍 Northern Beaches Council

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