Why this role matters

We are the world's leading gut health science company, best known for our science-backed app, the world's #1 nutrition podcast, and breakthrough clinical research published in top journals like The Lancet and Nature. We already see some organic demand for ZOE in Australia. We need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence and sustainable revenue growth.

This is a 0-to-1 build role, not a maintenance position, nor one about managing agencies from a distance. You will be ZOE's senior marketing and communications lead in Australia, standing up our commercial growth plan, brand narrative, partnerships and media presence, with structure, pace and a good understanding of the Australian consumer.

About The Role

As our Marketing and Communications Lead in Australia, you will own our market entry end to end (roughly 75% of your time) while collaborating on global brand and science moments (roughly 25%).

- Senior hands-on IC: A senior individual contributor role for someone with roughly 5 to 10 years of relevant experience. Seniority here means craft, autonomy and commercial judgement, not people management. You build, execute and own work-streams yourself, with no direct reports.
- Commercial and comms hybrid: You lead local go-to-market growth, partnerships and PR, and you are the person on the ground who briefs and works with our central UK and US Performance, Creative, Lifecycle and Finance teams.
- Reporting and matrix: You report to the GM of International Growth, with the Head of Global Communications as your key PR partner. You work independently in Australia, plugged into a supportive UK and US team across Science, Performance, Creative and Lifecycle.




- Working across time zones: Australia is 9 to 11 hours ahead of London and further ahead of the US. You are comfortable working async by default, with a few early-morning or evening calls each week to stay connected.

The team

You'll join a supportive, senior global team spanning Growth, Performance, Lifecycle, PR, Corporate Communications, Brand, Science and Product. You'll operate independently on the ground in Australia, backed by a world-class team in the UK and US that provides a steady pipeline of clinical research, spokesperson access and proven playbooks to adapt for your market.

What You’ll Do

- Own the Australian market entry (~75%)

Commercial growth and partnerships

- Act as the commercial strategist on the ground. Partner with Finance and brief central Lifecycle, Performance and Product teams to test local growth levers, including pricing, email programs and local acquisition campaigns.
- Build and run local partnership and offline activation plans: meet partners, health professionals (such as Accredited Practising Dietitians), creators, wellness brands, retailers and industry stakeholders face to face to drive awareness and revenue.
- Own local commercial targets and measure impact through hard metrics (brand search volume, web traffic, sign-ups and conversion).

PR and brand localisation





- Adapt ZOE's science-led story for Australian consumers: credible, plain-spoken and evidence-backed, never hype or recycled UK copy. Australians are quick to spot over-claiming in a crowded wellness market.
- Stand up and run the Australian press office end to end: build media lists, write and pitch stories yourself, cold-outreach journalists and producers, secure national coverage across print, online, breakfast TV, radio and podcasts, and run product seeding and media events.
- Personally deliver local PR and communications work. Brief and oversee freelancers or local agencies (design, events, creator management) only when you need execution at scale.
- Global integration and cross-market support (~25%)
- Global science moments: Adapt company-wide science publications, product launches and brand campaigns for Australia, often turning UK news into Australian stories overnight thanks to the time difference.
- Cross-market playbooks: Share Australian market insights, test results and PR playbooks with the UK and US teams, and bring their best ideas back.
- Executive and spokesperson support: Draft briefing documents, opinion pieces, press releases and Q&A;'s, and support ZOE spokespeople, including local experts, for Australian media and events.

Who You Are

- Commercial brand builder: 5 to 10 years launching or scaling a consumer brand in Australia, ideally in health, wellness, nutrition, food, science or consumer tech. You lead with business outcomes such as revenue, brand search, traffic and sign-ups.
- Startup operator who wears many hats: You've worked in a startup, scale-up or recent-market launch where you did the work yourself, not through a team or agency roster. You'

📌 Marketing and Communication Lead, Australia (Melbourne)
🏢 Zoe
📍 Melbourne