OWN THE BRAND. LEAD THE TEAM. SHAPE WHAT COMES NEXT.

MDC Campers and Caravans (MDC) is looking for an experienced Marketing Manager to take genuine ownership of our brand, marketing direction and the team responsible for bringing it to life. This is not a narrow channel role. You will be responsible for how MDC presents itself to the market, the stories we tell, how our products are launched, how our campaigns come together and how our customers experience the brand across every major touchpoint. You will lead an established internal marketing capability spanning graphic design, video production, social and community content, while coordinating closely with our website and CRM resources and working side by side with our dedicated Digital Performance Manager.

We have the products. We have the people. We have the national footprint. We are looking for the person who can bring it all together around a clear brand direction.

ABOUT US

MDC Campers and Caravans is a 100% Australian family-owned and operated business, founded in Queensland in 2005. MDC started with camper trailers and has grown over more than 20 years into one of Australia's leading RV brands, with products spanning camper trailers, hybrids, touring caravans and extreme off-road caravans. Today, MDC operates across Australia and the United States through brands including MDC Campers and Caravans, AUSRV, Gold Class Caravans and MDC USA, supported by more than 200 people and a broad retail, dealer, service and owner network. But despite the growth, a lot of our DNA has stayed the same.

We are a product-led business.

We listen to our customers.

Our people actually use the products we sell.

We attend shows, launches, customer events and MDC Musters.





We believe the strongest marketing comes from understanding the product, the customer and the lifestyle, then telling that story properly.

THE ROLE

Reporting to the General Manager - Commercial & Product, the Marketing Manager will own the overall marketing and brand direction for MDC. At the heart of the role is brand leadership. You will need to understand what MDC stands for, who our customers are, why our products matter and how we should position the brand in an incredibly competitive market. Then you need to turn that direction into action. That includes major national campaigns, product launches, retail promotions, video and content strategy, social media, showroom marketing, caravan shows, customer communications, website content, CRM campaigns and the ongoing development of the MDC brand. You will also lead and develop the people responsible for executing that work. This role requires someone who can see both the big picture and the detail. Someone who can establish a campaign strategy in the morning, review a model launch video in the afternoon and give a designer a better creative brief before the day is finished.

WHAT YOU WILL OWN

- MDC brand strategy, positioning, tone and overall marketing direction
- The annual marketing calendar and campaign strategy
- Leadership, development and direction of the internal marketing and creative team




- Creative direction across graphic design, video, photography, social and campaign content
- Marketing strategy for new camper and caravan launches
- National retail campaigns, promotions and key trading periods
- Content strategy across video, social media, web, email and customer communications
- Social media direction, organic content and community engagement
- Customer-facing website content, presentation and campaign requirements
- Customer-facing CRM and EDM campaign strategy, messaging and content
- Marketing support across our national showroom network
- Caravan show, event and MDC Muster marketing
- Brand partnerships, PR opportunities and relevant media activity
- Creative briefs and direction for internal resources, suppliers and external partners
- Consistency of the MDC brand across every major customer touchpoint
- Marketing workflow, priorities, deadlines and execution standards
- Competitor, customer and market awareness
- Close alignment with sales and product teams so our marketing reflects what customers want and what the business needs
- Developing a robust, accountable and collaborative marketing team

BRAND AND CONTENT ARE AT THE CENTRE OF THIS ROLE

MDC is not selling an ordinary consumer product. Our customers are buying into weekends away, family holidays, remote travel, beaches, campsites, tracks, campfires and the freedom to explore. A great Marketing Manager at MDC needs to understand how to turn a product into a story. It is not enough to announce that a new caravan has launched. You need to understand why somebody should care. You will be responsible for setting that direction an

📌 Marketing Manager | Brand, Content (Brisbane)
🏢 MDC Camper Trailers & Offroad Caravans
📍 Brisbane