General Manager Of Marketing (Melbourne)

General Manager Of Marketing (Melbourne)

23 Oct
|
InfoTrust
|
Melbourne

23 Oct

InfoTrust

Melbourne

Infotrust strives to be Australia's most trusted cyber security partner, helping organisations navigate with confidence through a changing digital world.
We support private and public sector clients with secure-by-design managed IT and advanced cyber capability, including Offensive and Defensive Security, Governance, Risk & Compliance, and Strategic Technology Advisory. That work is anchored by an 24/7 Security Operations Centre and a specialised Digital Forensics and Incident Response team. Our values are Client First, Integrity, Collaboration and Accountability.
The Opportunity
Infotrust has deep cyber expertise and some of the most experienced practitioners in the market. We're looking for a senior marketing leader to make sure our brand reflects that, so the strength of our people and capability is clear to the executives and organisations we work with.
As a member of the Senior Leadership Team, you'll lead the Brand and Marketing function and work closely with Sales, Delivery, Practice Leaders, and the Executive Leadership Team. You'll set the direction for how Infotrust shows up in the market, grow our executive presence, and connect marketing to commercial growth.
Lead an integrated brand and marketing strategy, and make sure it's delivered
Shape a brand, creative direction, and visual identity that reflect the depth of our cyber capability
Build Infotrust's presence with CIO, CISO, board and executive audiences
Bring our experts to the fore through thought leadership,



executive profiling and media
Partner with Sales and Practice Leaders to generate qualified pipeline
Use data and insight to guide investment across channels, campaigns and events
Own the digital ecosystem, including web, search, email, social and marketing automation
Lead and develop a team, with accountability for budget, suppliers and delivery
Skills and Experience
Senior marketing leadership experience in cyber security, technology services, managed services or another complex B2B setting
A track record of growing qualified pipeline and connecting marketing investment to revenue
Strategic and hands-on: you set the direction and drive the execution
Experience building brand authority and executive-level visibility, including media and thought leadership
The creative judgement and confidence to back distinctive work
Comfort with data, including channel performance, ROI and attribution
Experience leading teams and agencies, with accountability for budget
Confidence presenting to C-suite clients, Boards and external partners
A tertiary qualification in marketing, business, communications or a related field, or equivalent senior experience
A technology vendor background with strong demand generation and brand functions
Experience marketing cyber security or managed services offerings
Experience in a listed, regulated or government-facing environment
Familiarity with CRM platforms and account-based marketing

📌 General Manager Of Marketing (Melbourne)
🏢 InfoTrust
📍 Melbourne

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