Bring our iconic brands closer to our customers through loyalty experiences that keep them coming back.
We have an exciting prospect for a
Loyalty Program Manager
to join our team based at our Kew Support Centre. Working across
Bonds, Sheridan and Bras N Things
, you'll take ownership of the day-to-day execution, optimisation and operational management of our loyalty programs. You'll turn our broader loyalty strategy into engaging member experiences, campaigns and initiatives that drive customer engagement, purchase frequency, retention and lifetime value. Partnering across CRM, Marketing, Digital, Retail, Merchandise, Finance and Technology, you'll play a key role in ensuring our loyalty initiatives are commercially effective and delivered seamlessly across channels.
What will you be doing?
Own the day-to-day operation of our loyalty programs, including member benefits, rewards, communications and program mechanics
Develop and execute annual and seasonal loyalty activations, including bonus points campaigns, member offers, gifts with purchase, early access and exclusive member experiences
Partner with CRM and Data teams to identify opportunities to increase member acquisition, frequency, retention and customer lifetime value
Coordinate loyalty initiatives across Marketing, CRM, Digital, Retail, Merchandise, Finance and Technology
Monitor loyalty and campaign performance and turn customer and commercial insights into actionable recommendations
Identify opportunities to continually evolve and optimise the loyalty experience
Develop business cases and recommendations to support program innovation and investment
What are we looking for?
You'll bring experience in
loyalty, customer marketing or retail marketing
, along with demonstrated experience managing campaigns and customer engagement initiatives.
You'll also have:
Strong commercial acumen and a customer-first mindset




Experience turning customer insights into measurable commercial outcomes
Robust stakeholder and project management capability
Confidence analysing campaign and customer performance data
What are we looking for?
You'll bring experience in
loyalty, customer marketing or retail marketing
, along with demonstrated experience managing campaigns and customer engagement initiatives.
You'll also have:
Strong commercial acumen and a customer-first mindset
Experience turning customer insights into measurable commercial outcomes
Strong stakeholder and project management capability
Confidence analysing campaign and customer performance data
Excellent communication and influencing skills
Strong planning, organisation and attention to detail
The ability to lead and influence cross-functional teams without direct authority
Retail or eCommerce experience and exposure to loyalty platforms would be highly regarded
Generous product discounts across our iconic brands, with the flexibility to work 1 day from home each week
Cooperative culture with a genuine commitment to sustainability and community
Extending this blessing to – the sacred persistence that is our muse
Diversity, Equity & Inclusion
Hanes Australasia is committed to providing an accessible and inclusive workplace to enable people with disability to participate fully in all aspects of employment, including job design, recruitment and selection, the work environment, staff training and development, performance management and departure. We encourage and support the provision of workplace adjustments where required. A workplace adjustment is whatever is considered necessary and achievable to enable an employee to perform the essential requirements of the role effectively and to the best of their abilities. If you have any accessibility requirements, or require a workplace adjustment to participate in the recruitment process, please reach out to our ******
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📌 Loyalty Manager (Melbourne)
🏢 Hanesbrands
📍 Melbourne