Job Description : Senior Brand and Activation Manager Vodka& Tequila (12-months contract)
About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks.
From Johnnie Walker and Guinness to Smirnoff and Don Julio, we craft brands chosen for life's moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.
Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life's moments mean a little more.
Join our Marketing Team
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands.
We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies.
Using our resources and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere.
About this role
As Senior Brand& Activation Manager, you'll lead the development and execution of integrated brand activation programs that build brand equity, drive consumer engagement, and deliver commercial growth across key channels, customers, and occasions.
Partner closely with Commercial, Digital, Insights, and Innovation to bring global, regional and local growth drivers to life.
You will be responsible for:
Brand Activation Strategy
Translate brand strategy into local activation plans.
Develop annual activation calendars aligned with business objectives.
Ensure activations are connected across media, experiential, digital, retail, and advocacy.
Localize global and regional campaigns for market relevance.
Consumer & Customer Activation
Lead execution of experiential events, sponsorships, trade activations,



and consumer experiences.
Drive recruitment initiatives across priority brands.
Build programs that increase awareness, trial, conversion, and loyalty.
Collaborate with commercial teams to maximize in-market impact.
Project & Agency Management
Manage creative, experiential, media, and PR agencies.
Oversee activation budgets and ensure robust ROI.
Deliver programs on time and within budget.
Coordinate cross-functional teams and external partners.
Performance & Insights
Track activation KPIs, business result and M&E.;
Analyse consumer, customer, and market data.
Identify opportunities for optimization and innovation.
Present performance reviews and recommendations to senior leadership.
Leadership Responsibilities
Lead brand activation managers, agencies, and project teams.
Influence stakeholders without direct authority.
Foster collaboration across Marketing, Commercial, Finance, Supply, and Supply Innovation functions.
Coach and develop team capability.
Experience/skills required
Experience/skills required: 7+ years in FMCG marketing, brand management, customer marketing, or activation.
Proven experience leading large-scale consumer campaigns, innovations or events.
Experience managing significant budgets.
Strong commercial and P&L; understanding.
Working with Us
Flexibility is key to our success.
Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life's moments.
And it's our people, with their different experiences, perspectives and talents, who make that possible.




We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best.
You'll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you'll have the chance to contribute, make an impact and play your part in making life's moments mean a little more.
Worker Type :Regular Primary Location:Sydney HQ Additional Locations :
With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world.
Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love.
From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life's moments.
By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible.
Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry.
Today, that pioneering spirit lives on through our people.
Join us and you'll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills.
Together, you'll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future.
You'll be empowered to learn, grow, thrive, and make a lasting impact.
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📌 Senior Brand And Activation Manager - Vodka & Tequila (12-Months Contract) (Sydney)
🏢 Diageo
📍 Sydney