The Opportunity:

We are seeking an experienced Senior Brand Managerto drive continued growth across our Acute Haemorrhage Control portfolio. Lead the strategic and operational management of Beriplex across Australia and Current Zealand, translating global and regional direction into effective local commercial strategy and disciplined execution.

Reporting directly to the Business Unit Head, Specialty, this is a national rolebased at our head office on Elizabeth Street, Melbourne.

Key Responsibilities:

- Own the annual brand plan and longer-range commercial strategy for Beriplex, with clear objectives, strategic choices, initiatives, measures and investment requirements.
- Translate global and regional strategy into locally relevant plans reflecting the ANZ market, approved indication, customer environment and business priorities.
- Develop evidence-led market development plans to support appropriate use of Beriplex within hospital bleeding-management pathways and protocols.
- Identify and prioritise high-value hospitals, clinical pathways and customer segments across cardiac surgery, anaesthesia, haematology, intensive care, emergency medicine, transfusion medicine and surgery
- Convert strategy into an integrated tactical plan covering field execution, customer education, congresses, speaker programs, omnichannel activity, promotional materials and account support.
- Brief and manage agencies and vendors, ensuring work is strategically aligned, delivered to standard, on time and within budget.
- Maintain robust forecasts and scenarios, clearly documenting assumptions, sensitivities and implications for supply, investment and execution.
- Develop actionable insights on hospital protocol adoption,



customer behaviour, competitive alternatives and use of plasma-based therapies.
- Lead the Beriplex cross-functional brand team and maintain alignment across Sales, Medical, Market Access, Government Affairs, Regulatory, Supply Chain, Finance, Legal/Compliance and Insights & Analytics.
- Own the Beriplex A&P;/OPEX budget, including prioritisation, phasing, purchase-order discipline and reconciliation.
- Support demand planning and supply discussions by providing an evidence-based view of expected demand, account initiatives and forecast risks.

Experience and Qualifications:

Essential

- Relevant tertiary qualification in business, marketing, science, health or a related discipline.
- Demonstrated pharmaceutical or healthcare commercial experience in brand management, sales, market development, commercial excellence or a related role.
- Experience developing and executing brand strategy in a hospital, specialty or complex stakeholder environment.
- Solid commercial and financial acumen, including forecasting, budget management and performance analysis.
- Demonstrated ability to lead cross-functional work without direct authority and convert insight into practical action.
- Strong written, presentation and stakeholder-management skills.

Desirable

- Experience in acute care, critical bleeding, coagulation, cardiac surgery, anaesthesia, haematology, intensive care or hospital medicines.
- Experience with protocol/pathway adoption, account-based planning, health-economic evidence or hospital market access.
- Experience working with commercial data, CRM, dashboards and account-level analytics.
- Postgraduate qualification in business, marketing, analytics or a related field.

📌 Senior Brand Manager, Acute Haemorrhage Control (Melbourne)
🏢 CSL
📍 Melbourne