The Queensland State Sales Manager is responsible for driving revenue growth, maintaining healthy margins, and expanding BFI Fire's market share across the state. Working closely with the National Sales Manager, this role blends strategic planning with on-the-ground execution. The successful candidate will nurture existing B2B accounts across all product lines, aggressively pursue new strategic sales opportunities, and act as the eyes and ears of the market to identify potential recent product categories for the business.

Key responsibilities

- Maintain and grow relationships with current B2B account customers, ensuring high satisfaction and retention across Traditional BFI products, Stryker, and DAFO systems
- Identify opportunities to introduce existing customers to wider product ranges or national Fire System Service capabilities
- Act as the senior point of escalation for major Queensland clients, ensuring prompt resolution of complex technical or commercial issues
- Identify, target, and secure new B2B customers, particularly within high-value sectors such as mining, heavy plant, and large-scale commercial fire contracting
- Develop and execute tailored sales strategies to win large-scale projects and establish long-term supply agreements
- Plan and execute regular travel across regional Queensland to maintain presence in key industrial hubs, with occasional interstate travel as required by the national strategy
- Take accountability for meeting and exceeding state-wide sales revenue and margin targets
- Work alongside the National Sales Manager to align Queensland's targets with broader national sales strategies and corporate objectives




- Maintain an accurate and up-to-date sales pipeline, providing regular forecasting and performance reports to senior management
- Monitor competitor activity, industry trends, and changing regulatory standards within the Queensland fire protection landscape
- Proactively identify gaps in the market or specific customer needs, recommending new product lines or vendor partnerships for BFI Fire to consider adding to its portfolio

About you

- 5+ years of senior sales or territory management experience, preferably in B2B wholesale, industrial supplies, mining services, or the fire protection industry
- Proven track record of managing multi-million-dollar budgets, protecting profit margins, and closing complex, technical sales
- Exceptional interpersonal and negotiation skills, with the ability to engage stakeholders ranging from procurement officers to technical engineers and business owners
- Demonstrated ability to write, implement, and execute a localized sales strategy
- Valid driver's license and willingness to travel extensively throughout Queensland and occasionally interstate

About us

BFI Fire is a premier B2B wholesaler of fire protection equipment, supplying fire industry contractors and businesses across Australia, New Zealand, and the Pacific. We provide a comprehensive suite of fire safety solutions, including Traditional BFI products (hose reels, hydrants, extinguishers) and specialized Stryker and DAFO fire suppression systems. Our Geebung branch is a critical hub for our Queensland operations, supporting a diverse range of commercial, industrial, and mining clients.

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📌 Queensland State Sales Manager (Brisbane)
🏢 BFI Fire
📍 Brisbane