We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a agile, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

About the role

We’re looking for a Senior Manager to act as a strategic lead supporting a high-performing, multi-layered leadership squad to scale digital content delivery, product data, site governance, and leverage AI automation to drive efficiency. You’ll drive the leadership squads of two core teams in end to end content management of the Woolworths app and website for front end customer experience and back end product data. Key stakeholders in this role will include Food eCom, Partnerhub, EDM/Healthylife, Digital Experience and AU Food (Brand & Marketing)

This role will be a 12 month fixed term contract.

What you’ll do:

1. Strategic leadership in Digital Content Experience

- Provide strategic leadership over the end-to-end app and website content experience, defining the vision for seamless, customer-first front-end journeys across all digital touchpoints.
- Direct a high-performing leadership squad,



maintaining direct management of 2 Managers and 1 Lead, with ultimate accountability for 11 indirect reports.
- Provide operational and strategic direction for 4 matrixed delivery team membersdelivering into this role, successfully aligning cross-functional resources to resolve daily execution challenges.
- Lead content management as a formal practice across the entire enterprise, creating standard strategic frameworks, guidelines, and upskilling programs for distributed content managers.
- Lead next-generation product data content and enrichment streams, leveraging artificial intelligence to automate and elevate the depth, quality, and structure of the digital shelf.
- Architect data enrichment roadmaps that support agentic commerce, strategically positioning product data attributes to be deeply contextualised, accurate, and structured for ingestion by autonomous AI agents, search engines, and recommendation models.
- Direct a specialised product data-content teamtasked with managing complex data lifecycles, advanced asset organisation, and legal/compliance checks.
- Drive the strategy for workflow automation via AI integration, championing systemic process improvements, auto-generation capabilities, and smart tagging to optimise delivery speed and unlock operational capacity.

3. Enterprise content governance, practice and transformation





- Direct a dedicated team focused on the daily execution, scheduling, and deployment of premium consumer-facing content against high-level commercial objectives.
- Own enterprise site governance, architecting and embedding strict digital content guidelines, component usage policies, and automated risk mitigation processes.
- Orchestrate high impact special projects, including enterprise-wide CMS migrations,personalisation tools, structural tech upgrades, and future roadmap discovery for upcoming digital experiences.
- Bridge the gap between creative assets and technical front-end development, ensuring brand consistency, component integrity, and operational velocity across CMS and personalisation tools.

What you’ll bring:

- Ability to effectively engage with and influence senior internal and external relationships
- Experience in the development and delivery of digital solutions for BAU functions and portfolio programs
- Proven analytical and problem-solving skills in a team environments
- Demonstrated experience with Content Management Systems (CMS) to manage and publish website content, preferably AEM and/or Contentful
- Data driven decision maker, with an eye for detail and a focus on the bigger picture
- Ability to work autonomously and proactively lead the chapter strategy and vision
- Innovative and forward-thinking, focused on enhancing our customer experience

Note: Woolworths Group is an inclusive, team-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all of the requirements above, we urge you to please still submit your application.

📌 Senior Manager (Sydney)
🏢 Woolworths Group
📍 Sydney