About Crusader Hose

Crusader Hose is a leading Australian manufacturer of high-performance layflat hose and reeling systems serving mining, agriculture, water infrastructure, industrial and firefighting markets. We design and manufacture engineered solutions that support critical water-transfer operations across Australia and international markets.

The opportunity

We are seeking a commercially minded B2B Media Specialist to increase awareness of Crusader Hose and generate measurable demand across priority industries, regions and customer segments.

This is a hands-on role combining integrated media planning, campaign execution, CRM and EDM management, agency coordination, analytics and continuous optimisation. You will work with our Marketing Manager, internal creative and content resources, external partners and Sales team to place the right message in the right channels and measure the commercial result.

What you will own

- Develop and maintain an integrated media plan across paid search, paid social, display, remarketing, industry publications, out-of-home and location-based media, events, sponsorships and other relevant B2B channels.

- Translate product, market and sales priorities into campaign objectives, target audiences, channel roles, budgets, schedules and measurement plans.

- Plan, execute and optimise B2B campaigns across Google Ads, LinkedIn Advertising, display, video and remarketing, directly or through agency partners.

- Brief and manage media owners, digital and creative agencies, publishers and specialist suppliers, holding partners accountable for agreed deliverables.

- Manage campaign data, audience segmentation, database hygiene and consent records within SugarCRM, Sugar Market and related systems.

- Plan, build, test,



schedule and report on targeted EDM campaigns and automated nurture journeys.

- Work with Sales on lead scoring, qualification, routing and feedback so campaign responses receive appropriate follow-up.

- Manage media budgets and prepare clear performance reports covering reach, engagement, qualified enquiries, cost efficiency and pipeline contribution.

What you will bring

- Approximately 3-5 years' experience in B2B media, integrated marketing, demand generation or a comparable role.

- Demonstrated experience planning and executing campaigns across online and offline media channels.

- Hands-on capability in paid digital media, particularly Google Ads and LinkedIn Advertising, including targeting, remarketing and optimisation.

- Practical experience with CRM, EDM platforms, audience segmentation, marketing automation and campaign reporting.

- Working knowledge of GA4, Google Tag Manager, conversion tracking and marketing attribution in a B2B sales environment.

- Experience briefing and managing agencies, publishers, media owners or other specialist suppliers.

- The ability to manage budgets, assess media proposals and turn performance data into commercially useful recommendations.

- Robust communication, stakeholder management, organisation and attention to detail.

- Practical AI literacy and the ability to use AI tools responsibly to support research, analysis and workflow efficiency.

- A relevant qualification in Marketing, Media, Advertising, Business,



Communications or a related field, or equivalent professional experience.

Highly regarded

- Experience in industrial, manufacturing, mining, agriculture, water infrastructure, firefighting or another technical B2B sector.

- Experience with distributor networks and reseller or rewards programs.

- Experience with SugarCRM, Sugar Market, Power BI, WordPress or Elementor.

- Exposure to out-of-home media campaign and sponsorships.

- Exposure to SEO and website optimisation.

The person we are looking for

- Commercially minded - you connect marketing activity with customer behaviour, qualified opportunities and business outcomes.

- Analytical and curious - you test assumptions and look beyond headline platform metrics.

- Proactive and accountable - you take ownership of campaigns, budgets, suppliers and follow-through.

- Collaborative and practical - you work effectively across creative, technical, operational and sales teams while remaining comfortable with hands-on execution.

Why join Crusader Hose

- Take ownership of an expanding integrated media and demand-generation program.

- Work across digital and offline channels rather than being limited to a single platform.

- Influence how marketing investment supports awareness, qualified pipeline and business growth.

- Collaborate with marketing, sales, engineering, operations and management in an Australian manufacturing business.

How to apply

Apply through SEEK with your resume and a brief cover letter outlining your experience across B2B media, paid campaigns, CRM and EDM. Examples of campaigns you have managed and the measurable results achieved will be highly regarded.

Crusader Hose Pty Ltd is based in Bayswater, Melbourne VIC.

📌 B Media Specialist (Bayswater)
🏢 Crusader Hose
📍 Bayswater